If you manage more than one website and they’re on different topics, you should create separate social media accounts for each. Why? Branding For each business, organization or brand, you should have a unique brand… right down to the colours you use, the voice use and the tone you portray. Your branding should be clear...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? The hashtag #WhyIStayed was trending on Twitter after...
In the world we live in today, we have all the information imaginable is at our fingertips. So, it makes sense that buyers these days are more educated than ever and conduct massive amounts of research before making a purchase. Product reviews and testimonials can make all the difference when acquiring more sales – especially...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? In November 2014, Anthony Noto (Twitter CFO) made...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Last week we talked about Belvedere’s offensive ad portraying...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There is a fine line between something being inappropriate...
Oh, LinkedIn… We love LinkedIn. It’s one of our favourite social media platforms – it’s fantastic for Business-to-Business Marketing. But you’re probably aware of that already. So what can you post on your LinkedIn company page that will get people interested in your business? Here are a few tips and ideas for your LinkedIn Company...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Mitt Romney was running for president of the...
My life revolves around my work. I’m a social media manager. Some might call me a workaholic. Other’s might say it’s just the life of an entrepreneur. But it comes down to one thing… I love my job. And that’s a pretty great feeling. This post was written by Nichole Howson, owner of AIM Social...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? We’ve talked a ton about the dangers of...
Email Marketing vs Social Media Marketing… Are you wondering which one is better for your business? Let us shed some light on that. Both marketing techniques have their own advantages and based on your marketing goals, one or the other might be a better fit. Here are the benefits of each: Email Marketing: Although time-consuming...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are billions of hashtags out there –...
Have you ever wondered what the Facebook Etiquette rules are that you should be following as a business? Here’s a fast list of 21 things you should and shouldn’t do for proper Facebook Etiquette! Always have a profile picture and cover photo. Take the time to completely set up your Facebook page. Have someone look...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Toyota started a campaign during the Super Bowl in...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re like us, you have probably written your...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re a business owner, you know that your...
If you’re a person – you have a personal brand. These characteristics and attributes are magnified now that social media is around. So how do you build your personal brand online? Let’s start with defining and perfecting your personal brand. Be Human. People can tell if you’re being fake. Tell your audience about your...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If your hashtag on Twitter is rising in...
