We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are billions of hashtags out there –...
Have you ever wondered what the Facebook Etiquette rules are that you should be following as a business? Here’s a fast list of 21 things you should and shouldn’t do for proper Facebook Etiquette! Always have a profile picture and cover photo. Take the time to completely set up your Facebook page. Have someone look...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Toyota started a campaign during the Super Bowl in...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re like us, you have probably written your...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re a business owner, you know that your...
If you’re a person – you have a personal brand. These characteristics and attributes are magnified now that social media is around. So how do you build your personal brand online? Let’s start with defining and perfecting your personal brand. Be Human. People can tell if you’re being fake. Tell your audience about your...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If your hashtag on Twitter is rising in...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? CVS wanted to protect their customer’s privacy –...
Email marketing is an important part of your online marketing strategy. It’s great for driving sales, traffic and increasing lead generation. It’s one of the most commonly used modes of communication for both marketers and consumers. Did you know… Over 200 million emails are sent out every minute. 72 percent of customers prefer for companies to communicate...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to...
We understand the necessity of using trending hashtags, but which ones should we use and when? Here’s a list to start with, broken down for each day of the week! #Sunday #SundayFunday – Share fun ways to use your business’s products. #SundayRead – Share one of your recent blog posts. #StartupSunday – Show how passionate...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Music band, Sons of Maxwell flew via United Airlines...
I love this question… Are you looking for Brand Growth? There are so many variables – what brand is it? What social media are you looking at? What’s your goal for using social media? How do you define growth? Every situation is different, which is why we offer free 15-minute phone consultations. But let’s focus...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Tweeting about trending topics can be a great idea…...
Everyone wants to have tons of Facebook likes… It looks awesome to have 10,000 people following you. But is it worth buying those Facebook likes? The answer is no. We get it… it’s tempting. Your competitor has more likes than you… and it’s so easy to buy those likes for a couple dollars and a...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? On Friday, July 20th, 2012, the National Rifle...
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Chrysler makes beautiful commercials. They’ve created a brand...
You know you need social media marketing – but you’re trying to decide if you should hire a Social Media Manager or do it yourself. There are benefits to both, but today we want to share just four of many – MANY – reasons why you want to hire a professional: Building Brand Recognition You...
