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Blog

Social Media and Online Marketing Blog
18 October 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   CVS wanted to protect their customer’s privacy –...

14 October 2017| Blog

Email marketing is an important part of your online marketing strategy. It’s great for driving sales, traffic and increasing lead generation. It’s one of the most commonly used modes of communication for both marketers and consumers. Did you know… Over 200 million emails are sent out every minute. 72 percent of customers prefer for companies to communicate...

11 October 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to...

06 October 2017| Blog

We understand the necessity of using trending hashtags, but which ones should we use and when? Here’s a list to start with, broken down for each day of the week! #Sunday #SundayFunday – Share fun ways to use your business’s products. #SundayRead – Share one of your recent blog posts. #StartupSunday – Show how passionate...

04 October 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Music band, Sons of Maxwell flew via United Airlines...

I love this question… Are you looking for Brand Growth? There are so many variables – what brand is it? What social media are you looking at? What’s your goal for using social media? How do you define growth? Every situation is different, which is why we offer free 15-minute phone consultations. But let’s focus...

27 September 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Tweeting about trending topics can be a great idea…...

Everyone wants to have tons of Facebook likes… It looks awesome to have 10,000 people following you. But is it worth buying those Facebook likes? The answer is no. We get it… it’s tempting. Your competitor has more likes than you… and it’s so easy to buy those likes for a couple dollars and a...

20 September 2017| Blog, Case Study, Social Media

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   On Friday, July 20th, 2012, the National Rifle...

13 September 2017| Blog, Case Study, Social Media

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   Chrysler makes beautiful commercials. They’ve created a brand...

10 September 2017| Blog, Social Media Marketing

You know you need social media marketing – but you’re trying to decide if you should hire a Social Media Manager or do it yourself. There are benefits to both, but today we want to share just four of many – MANY – reasons why you want to hire a professional: Building Brand Recognition You...

05 September 2017| Social Media Marketing

Facebook Marketing is incredibly easy. Facebook has made it that way, convincing many business owners looking to market their business that they are the leader of the social media network pack. We love Facebook for so many reasons (maybe we’re biased though… we love all social media!) but it’s easy to make big mistakes when...

17 August 2017| Blog, Social Media Marketing

With over 200 to choose from and more coming out this year, it makes sense that 60 million emojis are used on just Facebook every day — and that’s excluding the five billion used on Messenger every day! So should we use emojis in our social media marketing? Answer: Yes. But everything in moderation. These...

09 August 2017| Blog, Marketing, Social Media

Is your business hiring? Are you using your social media channels as part of your recruitment process? Here’s why you should! Let’s be real for a second… Almost everyone has been on social media at some point in their life. Social media is such a large part of people’s lives. So it makes sense that...

03 August 2017| Blog, SEO, Social Media Marketing

Are you looking to hire a Search Engine Optimization (SEO) professional? Here are 13 questions you should ask before hiring them! Do you handle all development work in-house? Do you outsource? Is it just you, or do you have other people working for you? How long have you been doing (SEO) full time? What types...

There are a ton of ways you can use Facebook to market your business. (more…) Notice: JavaScript is required for this content.

11 July 2017| Blog, Marketing, Social Media

Have you ever wondered about how many of your followers actually see your posts? This is called your reach; it can be as low as 2% of people. Terrifying… isn’t it? You put a lot of effort into the things that you post; so obviously you want people to see it. We’ve put together a...

11 July 2017| Blog, Marketing, Social Media

Are you looking for information on how to track and maximize your Facebook Reach? You’ve come to the right place! Read on! How to Increase your Facebook Reach Facebook changes their algorithms on a regular basis which can be frustrating at times, however, this challenge can be a blessing in disguise as it helps to...

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