Isn’t email marketing dead? We get asked this ALL. THE. TIME. Our answer is always the same… Absolutely not. What is dead is the same old, boring email newsletters that companies push out once a month… you know the ones that provide no value. It’s all about what they did during the month with some …
[Soap Opera Sequence] Telling A Story And Converting Leads Using Email Marketing. Read More »
Webinars are an important part of your sales funnel; not just for marketing companies but for every business. Here are ten reasons why you should be adding webinars into your 2019 marketing strategy 1. You can provide incredible value. This is the main reason that most businesses start doing webinars. Webinars can bring together your …
10 Reasons Webinars Need To Be Part Of Your 2019 Marketing Strategy Read More »
Let’s talk shadowbanning… But first… Did you know some hashtags can be banned or blocked by Instagram? They vary from explicit hashtags that I won’t mention to innocent hashtags like “desk.” There are currently 114,000 banned Instagram hashtags. Here’s what you need to know… Some hashtags might be banned forever. Some hashtags might be banned …
The What, How and Why of Instagram Shadowbanning Read More »
The video is everywhere these days – and for good reason. Humans are naturally drawn to photos or videos rather than text. It’s much easier to draw someone into what you’re trying to sell or tell an audience if you’re using a video or an eye-catching photo. This is called Pattern Interrupt. It’s what makes …
13 Free or Inexpensive Apps and Websites for Video Creation Read More »
This past week I participated in a Facebook group challenge. It was a lot of fun and I learned quite a bit! It gave me some great ideas for what we can do for our AIM Social Community in the near future. I thought this would be the perfect time to discuss the benefits of having …
Why should you have a Facebook Group for your Business? Read More »
I’ve noticed a large number of articles circling the internet these past few weeks discussing morning routines and the benefits of waking up early. As someone who is NOT a morning person, I find these interesting. So I decided to look at the morning routines of successful entrepreneurs and business owners. Here are some …
The Morning Routines of Successful Entrepreneurs Read More »
Today, I sent a message to an influencer. I follow her on Instagram – check multiple times a day to watch any new Instagram stories and read her latest posts. So today, I took a leap of faith today and sent her a message…. And she responded! I totally freaked. Fangirled. Did a happy dance. …
The Importance of Engagement and Responding to EVERY Comment. Read More »
I follow dozens of influencers and brands on social media… But there is only a handful that I follow religiously. All of these people and brands have one thing in common. Authenticity. One of the best things you can do for your social media marketing as a business, brand, influencer or organization is to be …
Why Being Authentic On Social Media Is Important Read More »
Let’s start with the basics, shall we? What are social media handles? Simply put, a social media handle is a “username” used on social media that begins with the “@” symbol. Why you should try to get matching handles? Your social media handle is a huge part of your branding when it comes to your …
The Importance of Having Consistent Social Media Handles Read More »
Instagram just came out with a cool new feature – INSTAGRAM NAMETAGS. If you’ve heard about Instagram Nametags but you’re not sure how to find them… You’re not alone. That’s why I’m writing this now. If you haven’t heard of them… It’s okay. They literally just came out. Like… less than twelve hours ago. …
Introducing Instagram Nametags | NEW FEATURE ALERT! Read More »
Instagram just came out with a cool new feature – INSTAGRAM NAMETAGS. If you’ve heard about Instagram Nametags but you’re not sure how to find them… You’re not alone. That’s why I’m writing this now. If you haven’t heard of them… It’s okay. They literally just came out. Like… less than twelve hours ago. …
Introducing Instagram Nametags | NEW FEATURE ALERT! Read More »
Some people don’t appreciate the term “personal brand” because it can sound very “salesy” but in actual fact, you already have a personal brand – whether you want one or not. What is a Personal Brand? A personal brand is an act of marketing yourself and your career as a brand. But personal branding is …
An All Inclusive How To Guide To Developing A Personal Brand Read More »
You want people to go check out your website, so they can learn more about your business… But what’s the incentive? Unless they’re actively looking for the exact product and service you offer, they’re very unlikely to end up on your website. That is… if you don’t have a blog. BUT, if you have a …
There’s a “not so new” trend that has become far more common these days that I want to talk about this week… Instagram Bots. What Are Instagram Bots and How Do They Work? Instagram bots are services that allow a company to acquire followers onto their Instagram profile. There is any number of ways for …
Instagram Bots – What They Are and Why You SHOULDN'T use them Read More »
There’s a “not so new” trend that has become far more common these days that I want to talk about this week… Instagram Bots. What Are Instagram Bots and How Do They Work? Instagram bots are services that allow a company to acquire followers onto their Instagram profile. There is any number of ways for …
Instagram Bots – What They Are and Why You SHOULDN’T use them Read More »
Every week I would write one blog post. I did this for a year. (You can check them out here.) And then we did some rebranding… It started with our emails. Instead of sending out a once a month email blast with upcoming events and promotions, we started sending out an email once a week …
Why I Took a Four-Month Sabbatical And How It Changed Our Blog! Read More »
When I start working with a client on their social media, we start from the beginning. No, we don’t scrap everything and start from scratch. We don’t restart… But we do go back to the beginning. We Ask Questions What platforms are you using? Who’s your target market? Who’s your current clientele? What are your …
Today we’re talking SALES FUNNELS. What is it? Why do you need it? We’re going to keep it short and sweet because we have something special for you at the end of this article. So keep reading! What is a sales funnel? A sales funnel refers to the buying process that companies lead customers through …
The What, Why and How of Sales Funnels for Your Business Read More »
Let’s talk emails… How many emails do you get a day? How many of those have clever subject lines? We get at least 30 emails a day. Some of these are Google Alerts and other email lists that we have subscribed to (and believe us… we’re stingy about what we subscribe to). When we open …
Clever Subject Lines That Get You More Reach – And Sales! Read More »
So you do a Facebook live… You hit that little live button and begin talking, all the while staring at the top left corner to see a little number appear so you know someone’s watching. And then nothing happens. No number appears. You talk for 1, 2, 5 minutes… and nothing. Or maybe one person …
There are so many articles about Instagram Marketing out there that give you “7 ways to increase Instagram followers” or “4 quick tips on how to increase engagement.” Well… We want to combine a bunch of the knowledge of these articles into one post. Ready? Here’s what you need to know. Instagram’s young audience prefers current, …
8 Things You Need To Know About Instagram Marketing Read More »
