brands, mistakes, social media marketing, digital marketing, marketing agency, online marketing, brand marketing, #AIMSocial, AIM Social Media Marketing, KitchenAid's Tasteless Joke

Case Study #14 | Belvedere Vodka’s Offensive Ad.

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money.

The moral of the story – Anyone (brands big and small) can make a mistake.

Let’s learn from their mistakes, shall we?

There is a fine line between something being inappropriate and edgy. After posting an offensive ad, Belvedere Vodka can explain the difference.

Belvedere ran a campaign for the vodka that was supposed to be easy. Their slogan read “Unlike some people, Belvedere goes down easy.”

Unfortunately, the ad included a picture of a smiling man restraining an unwilling woman.

Rape is not edgy. It’s lewd.

What can we learn from this?

Be sure that your advertisements aren’t inappropriate and/or offensive. It’s a rare occasion that these type of posts achieve your marketing goals – unless your goals are to upset large groups of people and potentially harm your brand.


Read our other Case Studies here.


Do you have questions? Want More Info?

Join the #AIMSocial Community and join the discussion!

Scroll to Top