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Case Study #16 | CFO of Twitter Direct Message Slip Up

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money.

The moral of the story – Anyone (brands big and small) can make a mistake.

Let’s learn from their mistakes, shall we?


In November 2014, Anthony Noto (Twitter CFO) made a mistake. He tweeted a message that was actually meant to be a DM (Direct Message).

His tweet that was quickly deleted read:

“I still think we should buy them. He is on your schedule for Dec 15 or 16–we will need to sell him. i have a plan.”

Case Study #16 | CFO of Twitter Direct Message Slip Up social media marketing digital marketing marketing agency online marketing brand marketing digital marketing #AIMSocial AIM Social Media Marketing

The Twitter Direct Message slip up was thought to be referring to Twitter’s plan to acquire the selfie app Shots, backed by Justin Bieber.


What can we learn from this?

This wasn’t the first time this mistake was made and we’re sure it won’t be the last. So good practice would be to keep any conversations that really shouldn’t be leaked, off Twitter (or any other social media platform for that matter!)

Email or a phone call works just as good and although there’s always room for error, it’s less likely that error will be posted publically for the whole online world to see.


Read our other Case Studies here.


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