Whether you’re a college graduate just entering the business world for the first time or an experienced marketer trying to grow their business’s list of potential clients, networking is a highly beneficial practice. This is especially true when you have a solid idea of how you plan to present and market yourself to those you’re connecting with.
There is, of course, a lot of planning that goes into any marketing campaign, online or otherwise, and a lot of strategic and creative decisions to be made in the process.
Did you know podcasts can actually be used as a marketing tool? Using a podcast to promote your existing brand and/or products gives you a way to connect on a deeper level with your audience.
With the rise of social media, consumers are now more wary about the brands they interact with and trust. Influencer marketing is a great way to build trust and credibility with your target audience.
It goes without saying that social media is a huge part of our lives and has been for a long time – for both consumers and businesses alike. As such, platforms like Instagram, LinkedIn, and Facebook can easily serve as one of the most crucial aspects of your company’s overall IMC plan.
Operating multiple YouTube channels may involve more work than just having a sole one, but it can be very beneficial when it comes to running a business that offers more than one type of product or service.
I’m sure by now many of you should know or should have at least heard the word “segment”. But what does it actually mean in the terms of social media marketing? And why is it so important, even vital in deciding before you begin any campaign? Let’s dive in shall we!
Today, we would like to share with you how making the most of the various accessibility tools at your fingertips can act as a valuable asset of your marketing strategy.
From Instagram reels to Youtube shorts and Pinterest idea pins, there’s never been a better time to multiply the viral effects of a single short form video by repurposing it across multiple platforms.
Have you been thinking about writing a blog? Blogs are a great way to connect with your audience (and future clients), show off your expertise to possible clients, and also a great way to sprinkle your personality into your business.
Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …
Oh, LinkedIn… We love LinkedIn. It’s one of our favourite social media platforms – it’s fantastic for Business-to-Business Marketing. But you’re probably aware of that already. So what can you post on your LinkedIn company page that will get people interested in your business? Here are a few tips and ideas for your LinkedIn Company …
How To Build Interest In Your Business Using A LinkedIn Company Page Read More »
My life revolves around my work. I’m a social media manager. Some might call me a workaholic. Other’s might say it’s just the life of an entrepreneur. But it comes down to one thing… I love my job. And that’s a pretty great feeling. Everyone’s day looks different, but here’s the typical day in the …
A Day In The Life Of A Social Media Manager and Entrepreneur Read More »
I love this question… Are you looking for Brand Growth? There are so many variables – what brand is it? What social media are you looking at? What’s your goal for using social media? How do you define growth? Every situation is different, which is why we offer free 15-minute phone consultations. But let’s focus …
What’s the best way to achieve brand growth through social media? Read More »
Everyone wants to have tons of Facebook likes… It looks awesome to have 10,000 people following you. But is it worth buying those Facebook likes? The answer is no. We get it… it’s tempting. Your competitor has more likes than you… and it’s so easy to buy those likes for a couple dollars and a …
You know you need social media marketing – but you’re trying to decide if you should hire a Social Media Manager or do it yourself. There are benefits to both, but today we want to share just four of many – MANY – reasons why you want to hire a professional: Building Brand Recognition You …
Should You Hire A Social Media Manager or Do It Yourself? Read More »
Facebook Marketing is incredibly easy. Facebook has made it that way, convincing many business owners looking to market their business that they are the leader of the social media network pack. We love Facebook for so many reasons (maybe we’re biased though… we love all social media!) but it’s easy to make big mistakes when …
With over 200 to choose from and more coming out this year, it makes sense that 60 million emojis are used on just Facebook every day — and that’s excluding the five billion used on Messenger every day! So should we use emojis in our social media marketing? Answer: Yes. But everything in moderation. These …
Can you use Emojis in your Social Media Marketing? Read More »
Are you looking to hire a Search Engine Optimization (SEO) professional? Here are 13 questions you should ask before hiring them! Do you handle all development work in-house? Do you outsource? Is it just you, or do you have other people working for you? How long have you been doing (SEO) full time? What types …
13 Questions To Ask A SEO Professional When Hiring Read More »
There are a ton of ways you can use Facebook to market your business. Notice: JavaScript is required for this content.
“If there is one thing you’d tell people to do to be successful in their Social Media Marketing, what would it be?” Notice: JavaScript is required for this content.