Social Media Marketing

Social Proof: What is it and why is it important for business’ online marketing strategy?

Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us

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How To Build Interest In Your Business Using A LinkedIn Company Page

Oh, LinkedIn… We love LinkedIn. It’s one of our favourite social media platforms – it’s fantastic for Business-to-Business Marketing. But you’re probably aware of that already. So what can you post on your LinkedIn company page that will get people interested in your business? Here are a few tips and ideas for your LinkedIn Company

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