Email marketing is an important part of your online marketing strategy. It’s great for driving sales, traffic and increasing lead generation. It’s one of the most commonly used modes of communication for both marketers and consumers.
Did you know…
- Over 200 million emails are sent out every minute.
- 72 percent of customers prefer for companies to communicate with them via email.
- 91 percent of those customers are open to the idea of receiving promotional emails from companies they do business with.
It’s pretty obvious that email marketing isn’t going anywhere… But the real challenge is building an email list that is effective and targets the right audience. So how do you do it? Here are some of our favourite ideas.
1. Webinars.
People use webinars to gather information, attain direction and educate on best-practices. Webinars allow you to connect with a global audience and display your product, service or information simply using live or pre-recorded videos. The best part is that your target audience will sign up with their email to attend. This is how you’re able to collect emails of individuals who are actually interested in what you have to say.
2. eBooks.
We see this all the time. Businesses and brands offer a free eBook when you sign up for their email newsletter. You’re able to promote your eBook via social media by posting related content that references the free eBook. Write a Blog post that references the eBook. Then all you have to do is post it across the social media channels where your target clients hang out.
3. Viral quizzes, polls, and surveys.
You’ve seen the quizzes on Facebook that everyone shares – “What movie character are you?” “What hairstyle matches your personality?” Quizzes are one of the most common shared content types on Facebook. With the high engagement rates, you’ll be able to capture numerous emails.
4. Interactive Content.
Create a quiz, poll or survey related to your blog post or article and embed it. You’ll only capture the ones determined to get more information about your business – while the others will opt out. But by using interactive content marketing, you are able to catch their attention and acquire their emails.
5. Host a giveaway, contest or sneak peek.
Anything that gives users value to joining the email list. Creating excitement and providing call-to-actions using social media will help develop genuine relationships with your customers through social media. These ways are non-intrusive and create awareness about your email list.
These are all great ways to collect emails – but be sure to keep them involved and interested once you have them!
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