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Generating Leads on Social Media

What’s the point of it all if you don’t get any leads from your social media efforts? Here are five tips to get you started!

  1. Pick the Relevant Channel

Before you begin, really look at what social media channels are relevant to your company or business. Not every social media channel will be a fit for your business. You want to focus on the channels that will give you the best leads! This will depend greatly on your target audience, demographics and the industry you are in. This is the most important step.

  1. Monitoring

This is the best way to generate leads on social media. By monitoring what your target audience is doing online, you are able to find new leads and begin building a relationship with them.

  1. Promotions, Offers, and Contests

Who doesn’t love getting things for free? This is a great way to generate leads! People are more willing to share your campaign if they know they will be entered to win a giveaway! It’s ‘free’ publicity for your brand! By asking your followers to fill out an entry form. This will give you a perfect opportunity to capture relevant information about your prospects and target audience.

  1. Call To Action

When you post content on your social media, be sure to include a call to action. Just sending out content isn’t enough. Remind your followers to like, share, retweet, comment or tag friends in your posts. On some social media platforms like Facebook, you can include buttons in your posts that allow your followers to easily “Purchase Now.”

  1. Social Media Ads

Social Media Advertising is an important lead generation strategy when done correctly using advanced targeting opportunities. When you use social media ads, you are able to set your content to appear to a very specific target audience – including location, interests or industries!


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