Here are some terminologies that you’ll need to know and the average benchmarks! Conversion Rate: A conversion rate is the percentage of website visitors that complete a desired goal (or conversion) out of the total number of visitors. A high conversion rate means that people want what you’re offering and they’re able to get it […]
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Retargeting is when you show ads to someone who’s already shown interest in your product, service, or business. You can retarget people who have viewed your website, added something to their cart, or even clicked on a previous ad. All these possibilities are capable when you have a Facebook pixel. Pixels A Facebook Pixel is
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A “Custom Audience” is a group of people that you can run ads directly. It can be narrowed down by targeting, location, and similar actions or behaviors. Custom Audiences are a great way to maximize your ads and run retargeting ads to interested parties. To create an audience: Log into your business manager at business.facebook.com.
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Although organic social media is great, if you’re looking to increase your success on social media – then it’s time to embrace running ads. By running ads, you’re able to target specific audiences, reach a wider range of people, and see a clear ROI. You can see exactly how much you’ve spent and how much
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