Here are some terminologies that you’ll need to know and the average benchmarks! Conversion Rate: A conversion rate is the percentage of website visitors that complete a desired goal (or conversion) out of the total number of visitors. A high conversion rate means that people want what you’re offering and they’re able to get it …
This week I want to answer another commonly asked question… How do I get clients online? Where do I start? How do I do it without spending hundreds of dollars in ad spend? Before I jump in, I do want to say this… You must make an investment to get clients. That investment can be …
You’re walking down the street when someone you’ve never met asks if you’d like to buy a t-shirt. You’ve never met the person before in your life. You don’t know who they are. No one has ever mentioned this person selling t-shirts here. So, you decline the offer and walk on by. Don’t get me …
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There is a fine line between something being inappropriate …
Case Study #14 | Belvedere Vodka’s Offensive Ad. Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There is a fine line between something being inappropriate …
Case Study #14 | Belvedere Vodka's Offensive Ad. Read More »
Everyone wants to have tons of Facebook likes… It looks awesome to have 10,000 people following you. But is it worth buying those Facebook likes? The answer is no. We get it… it’s tempting. Your competitor has more likes than you… and it’s so easy to buy those likes for a couple dollars and a …
What’s the point of it all if you don’t get any leads from your social media efforts? Here are five tips to get you started! Pick the Relevant Channel Before you begin, really look at what social media channels are relevant to your company or business. Not every social media channel will be a fit …
Have you heard us mention social media campaigns? Allow us to explain what we mean and why they’re incredibly useful! A social media campaign is a marketing effort created to reinforce and assist with a specific business goal using one or more social media networks. Campaigns allow you to focus on the actions and steps …
What is a social media campaigns and how are they useful? Read More »
