There are a few common mistakes that people make with their social media accounts. Here’s what you need to know. Contests Facebook and Instagram have specific rules and guidelines you have to follow when you run contests. You can read the entire list of rules here. One of the common mistakes we see is that …
When it comes to content creation, one of the most common questions is “how often do I need to post?” The answer is different for every industry and audience – but here’s what you need to know. How often should you post? What it comes down to is consistency. If you can post every single …
Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …
This week I want to answer another commonly asked question… How do I get clients online? Where do I start? How do I do it without spending hundreds of dollars in ad spend? Before I jump in, I do want to say this… You must make an investment to get clients. That investment can be …
You’re walking down the street when someone you’ve never met asks if you’d like to buy a t-shirt. You’ve never met the person before in your life. You don’t know who they are. No one has ever mentioned this person selling t-shirts here. So, you decline the offer and walk on by. Don’t get me …
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?” …
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?” …
A study was done a few months after Instagram rolled out the stories feature to see if users were using them. The study showed that Instagram users actually spent MORE TIME watching the stories than they did actually scrolling through their feeds. So, if we know that users are spending the majority of their time …
Instagram Stories: What are they and how can they help? Read More »
This past week I participated in a Facebook group challenge. It was a lot of fun and I learned quite a bit! It gave me some great ideas for what we can do for our AIM Social Community in the near future. I thought this would be the perfect time to discuss the benefits of having …
Why should you have a Facebook Group for your Business? Read More »
Today, I sent a message to an influencer. I follow her on Instagram – check multiple times a day to watch any new Instagram stories and read her latest posts. So today, I took a leap of faith today and sent her a message…. And she responded! I totally freaked. Fangirled. Did a happy dance. …
The Importance of Engagement and Responding to EVERY Comment. Read More »
There’s a “not so new” trend that has become far more common these days that I want to talk about this week… Instagram Bots. What Are Instagram Bots and How Do They Work? Instagram bots are services that allow a company to acquire followers onto their Instagram profile. There is any number of ways for …
Instagram Bots – What They Are and Why You SHOULDN’T use them Read More »
There’s a “not so new” trend that has become far more common these days that I want to talk about this week… Instagram Bots. What Are Instagram Bots and How Do They Work? Instagram bots are services that allow a company to acquire followers onto their Instagram profile. There is any number of ways for …
Instagram Bots – What They Are and Why You SHOULDN'T use them Read More »
When I start working with a client on their social media, we start from the beginning. No, we don’t scrap everything and start from scratch. We don’t restart… But we do go back to the beginning. We Ask Questions What platforms are you using? Who’s your target market? Who’s your current clientele? What are your …
Oh, LinkedIn… We love LinkedIn. It’s one of our favourite social media platforms – it’s fantastic for Business-to-Business Marketing. But you’re probably aware of that already. So what can you post on your LinkedIn company page that will get people interested in your business? Here are a few tips and ideas for your LinkedIn Company …
How To Build Interest In Your Business Using A LinkedIn Company Page Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Mitt Romney was running for president of the …
Case Study #13 | Romney’s Spelling Affects Presidential Campaign Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Mitt Romney was running for president of the …
Case Study #13 | Romney's Spelling Affects Presidential Campaign Read More »
My life revolves around my work. I’m a social media manager. Some might call me a workaholic. Other’s might say it’s just the life of an entrepreneur. But it comes down to one thing… I love my job. And that’s a pretty great feeling. Everyone’s day looks different, but here’s the typical day in the …
A Day In The Life Of A Social Media Manager and Entrepreneur Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? We’ve talked a ton about the dangers of …
Case Study #12 | Unfinished Black Friday Tweet From McDonald’s Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? We’ve talked a ton about the dangers of …
Case Study #12 | Unfinished Black Friday Tweet From McDonald's Read More »
Email Marketing vs Social Media Marketing… Are you wondering which one is better for your business? Let us shed some light on that. Both marketing techniques have their own advantages and based on your marketing goals, one or the other might be a better fit. Here are the benefits of each: Email Marketing: Although time-consuming …
Email Marketing vs Social Media Marketing – Which is better? Read More »
Have you ever wondered what the Facebook Etiquette rules are that you should be following as a business? Here’s a fast list of 21 things you should and shouldn’t do for proper Facebook Etiquette! Always have a profile picture and cover photo. Take the time to completely set up your Facebook page. Have someone look …
21 Facebook Etiquette Rules For Marketing Businesses Read More »
