Are you overwhelmed with the tasks required of you as a business owner? Business owners need some major props because of all the hats they wear. You take on everything from marketing to human resources to finance to operations and everything in between! The sad truth is that no one can do everything though. Something …
3 Fundamental Tasks of Building Your Business by Design Read More »
Are you juggling all the plates because you hold on to every task to make sure it gets done your way? Stop it. Stop being a perfectionist. It will get you to nowhere. Stop freaking out. Doing everything by yourself is a recipe for disaster. As Andrew Carnegie said, “no person will make a great …
How do I Outsource to a Virtual Assistant when I’m a Control Freak? Read More »
There are so many questions when it comes to finding your perfect virtual assistant. It’s nerve-wracking deciding if it’s time to hire your first VA to join your team. We receive several questions about hiring a VA, but a common question is whether your virtual assistant needs to live locally. The short answer is no; …
So, you’ve decided to hire a virtual assistant (VA). First off, congratulations! That is a great step forward because you’ve decided that your business has grown so much that you can’t do all the work yourself. That’s an amazing accomplishment! Now you must find the right virtual assistant for you and your business, and there …
Finding the Right Virtual Assistant for You and Your Business Read More »
There are a few common mistakes that people make with their social media accounts. Here’s what you need to know. Contests Facebook and Instagram have specific rules and guidelines you have to follow when you run contests. You can read the entire list of rules here. One of the common mistakes we see is that …
When it comes to content creation, one of the most common questions is “how often do I need to post?” The answer is different for every industry and audience – but here’s what you need to know. How often should you post? What it comes down to is consistency. If you can post every single …
Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …
This week I want to answer another commonly asked question… How do I get clients online? Where do I start? How do I do it without spending hundreds of dollars in ad spend? Before I jump in, I do want to say this… You must make an investment to get clients. That investment can be …
You’re walking down the street when someone you’ve never met asks if you’d like to buy a t-shirt. You’ve never met the person before in your life. You don’t know who they are. No one has ever mentioned this person selling t-shirts here. So, you decline the offer and walk on by. Don’t get me …
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?” …
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?” …
A study was done a few months after Instagram rolled out the stories feature to see if users were using them. The study showed that Instagram users actually spent MORE TIME watching the stories than they did actually scrolling through their feeds. So, if we know that users are spending the majority of their time …
Instagram Stories: What are they and how can they help? Read More »
This past week I participated in a Facebook group challenge. It was a lot of fun and I learned quite a bit! It gave me some great ideas for what we can do for our AIM Social Community in the near future. I thought this would be the perfect time to discuss the benefits of having …
Why should you have a Facebook Group for your Business? Read More »
Today, I sent a message to an influencer. I follow her on Instagram – check multiple times a day to watch any new Instagram stories and read her latest posts. So today, I took a leap of faith today and sent her a message…. And she responded! I totally freaked. Fangirled. Did a happy dance. …
The Importance of Engagement and Responding to EVERY Comment. Read More »
There’s a “not so new” trend that has become far more common these days that I want to talk about this week… Instagram Bots. What Are Instagram Bots and How Do They Work? Instagram bots are services that allow a company to acquire followers onto their Instagram profile. There is any number of ways for …
Instagram Bots – What They Are and Why You SHOULDN’T use them Read More »
There’s a “not so new” trend that has become far more common these days that I want to talk about this week… Instagram Bots. What Are Instagram Bots and How Do They Work? Instagram bots are services that allow a company to acquire followers onto their Instagram profile. There is any number of ways for …
Instagram Bots – What They Are and Why You SHOULDN'T use them Read More »
When I start working with a client on their social media, we start from the beginning. No, we don’t scrap everything and start from scratch. We don’t restart… But we do go back to the beginning. We Ask Questions What platforms are you using? Who’s your target market? Who’s your current clientele? What are your …
Oh, LinkedIn… We love LinkedIn. It’s one of our favourite social media platforms – it’s fantastic for Business-to-Business Marketing. But you’re probably aware of that already. So what can you post on your LinkedIn company page that will get people interested in your business? Here are a few tips and ideas for your LinkedIn Company …
How To Build Interest In Your Business Using A LinkedIn Company Page Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Mitt Romney was running for president of the …
Case Study #13 | Romney’s Spelling Affects Presidential Campaign Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Mitt Romney was running for president of the …
Case Study #13 | Romney's Spelling Affects Presidential Campaign Read More »
My life revolves around my work. I’m a social media manager. Some might call me a workaholic. Other’s might say it’s just the life of an entrepreneur. But it comes down to one thing… I love my job. And that’s a pretty great feeling. Everyone’s day looks different, but here’s the typical day in the …
A Day In The Life Of A Social Media Manager and Entrepreneur Read More »
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