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Things To Consider When Doing Facebook Lives For Your Business

The past couple of weeks, there has been a lot of talk about Facebook Live.

A lot of which is due to the new algorithm.

Since we’re encouraging everyone to do more Facebook lives, we’d like to provide you with a list of things to consider for better and more effective Live Videos.


What is your Facebook live about? What are you going to talk about? If you’re like us, you might want to make a point form list with prompts and even reminders to engage with your audience!


Some of our best Facebook lives are the ones that we promoted BEFORE we started. Creating a buzz around it will help draw people in (and if you need it, will help hold you accountable to actually doing the video).


Pick a time that is best for your audience. When are your followers online? If you’re in a different time zone than your target audience, make sure you consider that. It might mean doing the live video at a weird time for you, but you want your video to be as accessible to your following as possible.

Don’t forget about groups.

Facebook lives are common on pages and profiles, but it’s important to remember to go live in Facebook groups as well.


Make sure that your wifi is strong where you’re at. You may want to do the live video in a quiet corner to prevent distractions, but be sure you check to see how the wifi is BEFORE you start.


Like any other post, your copy is so important. This is going to be an important part of catching your viewers attention and maintaining it.

Give it time.

It takes time for people to get over to the video. Don’t jump into the content too fast or people will miss some of your valuable content.

Longer does better.

Longer Facebook lives perform better than shorter ones. Videos that are 20 minutes or longer receive more view, reach more people and earn more engagement due to Facebook algorithms.


Be sure to engage your viewers during the video. Acknowledge them as they arrive. Ask your viewers where they’re watching from. Come ready with some questions to ask your viewers that are on and off topic.

Remember the replay viewers.

There will be people who view the video after you go live. Acknowledge them as well during your video.

Call To Action.

Everyone knows they can like, comment or share a post but many don’t. Sometimes all it takes is a reminder. Be sure to include this in your video.


Test your lighting before you start the video. No one wants to watch a video that no one can see what’s happening.


Make sure people can hear you loud and clear! It never hurts to ask if you’re unsure.

Be Yourself.

Be Useful.

Have Fun.


Here’s your weekly challenge:

Do a live video this week and then share it with our FREE FACEBOOK COMMUNITY so we can share some serious Facebook Love.


Do you have questions? Want More Info?

Join the #AIMSocial Community and join the discussion!

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