Your Questions on “Lead Magnets”​ Answered.

If you’ve heard online marketers talk about email marketing, chances are, you’ve heard them talk about lead magnets! Today I want to answer your questions around Lead Magnets to get you headed in the right direction.

With that… Let’s dive in.

What is a lead magnet?

A lead magnet is something that is easily downloadable & instantly accessible. Instead of asking people to sign up for your newsletter so you can sell to them, you can give them something of value in exchange for their email!

What should a lead magnet include?


If you’re not providing value for your audience, they’re going to feel cheated. And that’s not the way you want to start your relationship with your reader.


Make sure you’re using your brand colours and logos! You want people to relate your lead magnet to your business.

Call To Action.

If you’re looking to turn your reader into a client, you need to give them the next step. The best lead magnets have a link/button (you can do this when you create a PDF) where they can click to book a call, go to your website for more info or make a purchase. The button should be on EVERY page.

Ending On A Strong Note.

Your lead magnet should have a clear next step. The last page of your lead magnet should have a way for them to contact you. Your social media links, another call to action button or your email. 

Are lead magnets dead?

Not at all! Search Pinterest and you’ll find thousands of lead magnets! 

If anything, those generic “sign up for my newsletter” forms are on their way out. 

People are just getting more creative in making them so you don’t feel like you’re signing up for a lead magnet.

What are the best lead magnets?

This totally depends on your industry. Here are a few examples.

Product-based – free product, free plus shipping, discount…

Service-based – Downloadables, checklist, case study

Education-Based – Free exclusive training // webinars!

How to make lead magnets?

Don’t overthink it. Canva is a great resource!

What makes a good Case Study?

Share an overview of the strategy you used. Just enough that people know what you’re talking about and what you can do for them.

Share the HARD data and results you found. They need numbers and stats.

Include testimonials from clients.

What makes the best video training or webinar?

Start with a brief – very brief – introduction of yourself and your business.

Give LOTS of value – don’t be afraid to over-deliver.

Make an offer at the end. Make it juicy. Giving discounts are great – as long as you don’t inflate the cost to make it look like there’s a discount. People will see past your dishonesty and are less likely to trust you in the future.

Add a bit of LEGITIMATE urgency. Don’t say things like “limited time” or “limited spots” unless you mean it.

Keen to continue growing your email list? We got you covered! Get our case study Email on Fire here and learn how we organically grew our email list by 85% in less than three months!

Scroll to Top