notice how some accounts have that coveted blue check mark beside their names
on Instagram? This article will explain what it means and how you can get one
What does it mean to be
verified on Instagram?
verified on Instagram lets people know that your profile has been confirmed as
an authentic account whether as a public figure, celebrity or global brand.
verification is shown with a blue checkmark next to your account name, which
helps people know your account is legitimate and they can avoid any imposter
How to get verified on
order to get verified, you must apply first. To do so, you must first go to
the menu icon in the upper right-hand corner.
to Request Verification
must then fill in your account name, what you are going to be known as, and
what category you want to fall under (influencer, brand, etc.)
a photo of your ID if you’re a person, or a legal or business ID if you’re using
the Instagram for Business account.
will then be notified eventually if you have gotten approved or not.
to Instagram’s Terms of Service and Community Guidelines, your account needs to
be the following to get verified:
- Authentic: Must represent a real person
- Unique: Must be the unique presence of
the person or business it presents (only one account per person or business).
- Complete: The account must be public,
have a bio, profile photo, and at least one post. No “add me” links to other
social media services.
- Notable: Must represent a well-known
person/brand. Instagram reviews accounts that are featured in multiple news
sources, and they don’t consider paid or promotional content as sources for
What are the benefits of
being verified by Instagram?
verified on Instagram builds trust. If you have accounts impersonating you, then
having the blue checkmark next to your name reassures your viewers and
followers that you’re real.
also gives you more brand awareness. Your profile will appear towards the top of the search and
suggested accounts. It can also bring business opportunities to your company.
Even if the potential partner hasn’t heard of you before, the check indicates
that you’re a major leader in the industry, and sparks interest in
collaboration with your business.
can also get Instagram Links in your Stories. You can link your Instagram
stories to blog posts, videos, websites, almost anything.
What to do if you can’t get
verified by Instagram
your profile hasn’t reached Instagram’s guidelines, there’s still a chance next
time. In the meantime, make sure you’re consistently reaching your audience and
engaging with them to improve your brand awareness.
- Use trending hashtags – These will get your posts
into the “Top Posts” on hashtag searches.
- Make sure your content is unique – Use visually appealing photos/videos.
- Get discovered in the comments – when people see your
thoughtful comments, they’ll most likely check out your feed and follow you.
- Instagram Advertising – target those who like your
competitors, are interested in products like yours and get in front of as many
- Partner with
influencers/businesses to get more followers – Collaborating with others is always an
ideal way to grow your brand awareness.
Making sure your brand is consistent, authentic and valuable will increase your chances of obtaining that blue badge!