Online Advertising

Online Advertising

Looking to do paid advertising? Our local experts can help you!

Online advertising is one of the most effective ways for a business of any size to expand their reach and find new customers. There are so many different options available for this.

Paid Search:

Chances are that if you’re looking for online advertising, you’re thinking of Paid Search advertising – aka Pay-Per-Click advertising. This is one of the most common and effective types of online advertising.

How does it work?

Paid search advertising allows you to select relevant terms and phases (keywords) that may cause text based ads to be displayed to users when they enter specific search queries into search engines such as Google or Bing. These

Paid Social:

While paid search is very popular, paid social is transforming the internet of the future. It works so well because Social networking remains the most popular online pastime for youth and adults all over the world.

How does it work?

Paid social advertising functions similarly to paid search but has one very different aspect; advertisers take the initiative – instead of users. Advertisers must “search” for users, rather than the other way around. It works so well because advertisers can target prospective customers using hundreds of parameters, from demographic data (age, gender, income, educational level, marital status) to browsing preferences and social behavior.

Campaigns

There is so much more to online advertising than just simply placing an ad onto the internet and hoping for the best. The most effective advertising campaigns combine hundreds of different elements – all of which have unique functions to maximize the campaign’s potential.

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