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Blog

Social Media and Online Marketing Blog
02 August 2019| Blog

This week I want to answer another commonly asked question… How do I get clients online? Where do I start? How do I do it without spending hundreds of dollars in ad spend? Before I jump in, I do want to say this… You must make an investment to get clients. That investment can be...

24 July 2019| Uncategorized

I’ve been tracking my reach and the number is on a steady decline! HELP! How do I fix this??? This topic is one that comes up more and more often as people get deeper into their social media. It can be disheartening when you aren’t seeing the results you want and need. It can be...

13 July 2019| Uncategorized

You’re walking down the street when someone you’ve never met asks if you’d like to buy a t-shirt. You’ve never met the person before in your life. You don’t know who they are. No one has ever mentioned this person selling t-shirts here. So, you decline the offer and walk on by. Don’t get me...

09 July 2019| Blog

Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?”...

19 April 2019| Blog

You’ve likely seen infographics online in the past. A lot of brands and businesses utilize them. But how do they do it? Why do they do it? How does using Infographics benefit you and your business? What are infographics? Infographics are visual images like charts or diagrams that are used to represent information or data....

29 March 2019| Blog

Ever notice how some accounts have that coveted blue check mark beside their names on Instagram? This article will explain what it means and how you can get one too! What does it mean to be verified on Instagram? Being verified on Instagram lets people know that your profile has been confirmed as an authentic...

22 March 2019| Blog

Have you thought about launching a Facebook group? Not sure where to start? We got you. Have you created a Facebook group with bright and shiny visions of thousands of members and a highly engaged audience just to be faced with……. Crickets? We got you too. There are so many benefits to having a Facebook...

16 March 2019| Blog

A study was done a few months after Instagram rolled out the stories feature to see if users were using them. The study showed that Instagram users actually spent MORE TIME watching the stories than they did actually scrolling through their feeds. So, if we know that users are spending the majority of their time...

08 March 2019| Blog

Isn’t email marketing dead? We get asked this ALL. THE. TIME. Our answer is always the same… Absolutely not. What is dead is the same old, boring email newsletters that companies push out once a month… you know the ones that provide no value. It’s all about what they did during the month with some...

22 February 2019| Blog

Webinars are an important part of your sales funnel; not just for marketing companies but for every business. Here are ten reasons why you should be adding webinars into your 2019 marketing strategy 1. You can provide incredible value. This is the main reason that most businesses start doing webinars. Webinars can bring together your...

14 December 2018| Blog

Let’s talk shadowbanning… But first… Did you know some hashtags can be banned or blocked by Instagram? They vary from explicit hashtags that I won’t mention to innocent hashtags like “desk.” There are currently 114,000 banned Instagram hashtags. Here’s what you need to know… Some hashtags might be banned forever. Some hashtags might be banned...

01 December 2018| Blog

The video is everywhere these days – and for good reason. Humans are naturally drawn to photos or videos rather than text. It’s much easier to draw someone into what you’re trying to sell or tell an audience if you’re using a video or an eye-catching photo. This is called Pattern Interrupt. It’s what makes...

17 November 2018| Blog

This past week I participated in a Facebook group challenge. It was a lot of fun and I learned quite a bit! It gave me some great ideas for what we can do for our AIM Social Community in the near future. I thought this would be the perfect time to discuss the benefits of having...

09 November 2018| Blog

I’ve noticed a large number of articles circling the internet these past few weeks discussing morning routines and the benefits of waking up early. As someone who is NOT a morning person, I find these interesting. So I decided to look at the morning routines of successful entrepreneurs and business owners.   Here are some...

03 November 2018| Blog

Today, I sent a message to an influencer. I follow her on Instagram – check multiple times a day to watch any new Instagram stories and read her latest posts. So today, I took a leap of faith today and sent her a message…. And she responded! I totally freaked. Fangirled. Did a happy dance....

27 October 2018| Blog

I follow dozens of influencers and brands on social media… But there is only a handful that I follow religiously. All of these people and brands have one thing in common. Authenticity. One of the best things you can do for your social media marketing as a business, brand, influencer or organization is to be...

14 October 2018| Blog

Let’s start with the basics, shall we? What are social media handles? Simply put, a social media handle is a “username” used on social media that begins with the “@” symbol. Why you should try to get matching handles? Your social media handle is a huge part of your branding when it comes to your...

05 October 2018| Blog

Instagram just came out with a cool new feature – INSTAGRAM NAMETAGS. If you’ve heard about Instagram Nametags but you’re not sure how to find them… You’re not alone. That’s why I’m writing this now. If you haven’t heard of them… It’s okay. They literally just came out. Like… less than twelve hours ago.  ...

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