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Blog

Social Media and Online Marketing Blog
18 April 2018| Blog

Today we’re talking SALES FUNNELS. What is it? Why do you need it? We’re going to keep it short and sweet because we have something special for you at the end of this article. So keep reading! What are sales funnel? A sales funnel refers to the buying process that companies lead customers through when...

09 March 2018| Blog, Case Study

Let’s talk emails… How many emails do you get a day? How many of those have clever subject lines? We get at least 30 emails a day. Some of these are Google Alerts and other email lists that we have subscribed to (and believe us… we’re stingy about what we subscribe to). When we open...

02 March 2018| Blog

So you do a Facebook live… You hit that little live button and begin talking, all the while staring at the top left corner to see a little number appear so you know someone’s watching. And then nothing happens. No number appears. You talk for 1, 2, 5 minutes… and nothing. Or maybe one person...

23 February 2018| Blog

There are so many articles about Instagram Marketing out there that give you “7 ways to increase Instagram followers” or “4 quick tips on how to increase engagement.” Well… We want to combine a bunch of the knowledge of these articles into one post. Ready? Here’s what you need to know. Instagram’s young audience prefers current,...

16 February 2018| Blog, Uncategorized

Are you unsure of the next step for your brand or product? Have you noticed on your own Instagram feed the amount of people with the hashtag #ad in a post or on their story? Social media influencers are taking the world by storm and when done correctly, working wonders for brands! It may be time to...

09 February 2018| Blog

Are you on YouTube? If you are and you’ve created several YouTube videos but you’ve noticed that they’re not getting a lot of views, there are a few things you can do. Be sure its good content. This seems so self-explanatory but make sure that your content is valuable and high quality. Can people hear...

07 February 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   Do you remember Apple’s #BendGate issue? Where their...

03 February 2018| Blog

The past couple weeks, there has been a lot of talk about Facebook Live. A lot of which is due to the new algorithm. Since we’re encouraging everyone to do more Facebook lives, we’d like to provide you with a list of things to consider for better and more effective Live Videos. Plan. What is your...

31 January 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Smucker’s received quite a bit of flack for their...

26 January 2018| Blog

Are you stuck for inspiration when it comes to posting content on your social media? We’ve been there. With 10+ clients, sometimes content gets stale or you simply can’t come up with fresh ideas without doing a little research. Kind of like writer’s block for content creation. Here’s our top seven ways CRUSH that Content...

24 January 2018| Blog, Case Study, Uncategorized

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   American Apparel’s social media manager posted an image...

17 January 2018| Blog, Case Study, Uncategorized

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are endless examples of brands who’s attempts to...

10 January 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? US Airways received a tweet from an individual complaining about...

05 January 2018| Blog, Social Media

If you manage more than one website and they’re on different topics, you should create separate social media accounts for each. Why? Branding For each business, organization or brand, you should have a unique brand… right down to the colours you use, the voice use and the tone you portray. Your branding should be clear...

03 January 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   The hashtag #WhyIStayed was trending on Twitter after...

29 December 2017| Blog

In the world we live in today, we have all the information imaginable is at our fingertips. So, it makes sense that buyers these days are more educated than ever and conduct massive amounts of research before making a purchase. Product reviews and testimonials can make all the difference when acquiring more sales – especially...

27 December 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   In November 2014, Anthony Noto (Twitter CFO) made...

20 December 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Last week we talked about Belvedere’s offensive ad portraying...

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