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Blog

Social Media and Online Marketing Blog
17 November 2018| Blog

This past week I participated in a Facebook group challenge. It was a lot of fun and I learned quite a bit! It gave me some great ideas for what we can do for our AIM Social Community in the near future. I thought this would be the perfect time to discuss the benefits of having...

09 November 2018| Blog

I’ve noticed a large number of articles circling the internet these past few weeks discussing morning routines and the benefits of waking up early. As someone who is NOT a morning person, I find these interesting. So I decided to look at the morning routines of successful entrepreneurs and business owners.   Here are some...

03 November 2018| Blog

Today, I sent a message to an influencer. I follow her on Instagram – check multiple times a day to watch any new Instagram stories and read her latest posts. So today, I took a leap of faith today and sent her a message…. And she responded! I totally freaked. Fangirled. Did a happy dance....

27 October 2018| Blog

I follow dozens of influencers and brands on social media… But there is only a handful that I follow religiously. All of these people and brands have one thing in common. Authenticity. One of the best things you can do for your social media marketing as a business, brand, influencer or organization is to be...

14 October 2018| Blog

Let’s start with the basics, shall we? What are social media handles? Simply put, a social media handle is a “username” used on social media that begins with the “@” symbol. Why you should try to get matching handles? Your social media handle is a huge part of your branding when it comes to your...

05 October 2018| Blog

Instagram just came out with a cool new feature – INSTAGRAM NAMETAGS. If you’ve heard about Instagram Nametags but you’re not sure how to find them… You’re not alone. That’s why I’m writing this now. If you haven’t heard of them… It’s okay. They literally just came out. Like… less than twelve hours ago.  ...

02 October 2018| Blog

Some people don’t appreciate the term “personal brand” because it can sound very “salesy” but in actual fact, you already have a personal brand – whether you want one or not. What is a Personal Brand? A personal brand is an act of marketing yourself and your career as a brand. But personal branding is...

08 September 2018| Blog

You want people to go check out your website, so they can learn more about your business… But what’s the incentive? Unless they’re actively looking for the exact product and service you offer, they’re very unlikely to end up on your website. That is… if you don’t have a blog. BUT, if you have a...

25 August 2018| Blog

There’s a “not so new” trend that has become far more common these days that I want to talk about this week… Instagram Bots. What Are Instagram Bots and How Do They Work? Instagram bots are services that allow a company to acquire followers onto their Instagram profile. There is any number of ways for...

15 August 2018| Blog

Every week I would write one blog post. I did this for a year. (You can check them out here.) And then we did some rebranding… It started with our emails. Instead of sending out a once a month email blast with upcoming events and promotions, we started sending out an email once a week...

11 August 2018| Blog

When I start working with a client on their social media, we start from the beginning. No, we don’t scrap everything and start from scratch. We don’t restart… But we do go back to the beginning. We Ask Questions What platforms are you using? Who’s your target market? Who’s your current clientele? What are your...

18 April 2018| Blog

Today we’re talking SALES FUNNELS. What is it? Why do you need it? We’re going to keep it short and sweet because we have something special for you at the end of this article. So keep reading! What is a sales funnel? A sales funnel refers to the buying process that companies lead customers through...

09 March 2018| Blog, Case Study

Let’s talk emails… How many emails do you get a day? How many of those have clever subject lines? We get at least 30 emails a day. Some of these are Google Alerts and other email lists that we have subscribed to (and believe us… we’re stingy about what we subscribe to). When we open...

02 March 2018| Blog

So you do a Facebook live… You hit that little live button and begin talking, all the while staring at the top left corner to see a little number appear so you know someone’s watching. And then nothing happens. No number appears. You talk for 1, 2, 5 minutes… and nothing. Or maybe one person...

23 February 2018| Blog

There are so many articles about Instagram Marketing out there that give you “7 ways to increase Instagram followers” or “4 quick tips on how to increase engagement.” Well… We want to combine a bunch of the knowledge of these articles into one post. Ready? Here’s what you need to know. Instagram’s young audience prefers current,...

16 February 2018| Blog, Uncategorized

Are you unsure of the next step for your brand or product? Have you noticed on your own Instagram feed the number of people with the hashtag #ad in a post or on their story? Social media influencers are taking the world by storm and when done correctly, working wonders for brands! It may be time to...

09 February 2018| Blog

Are you on YouTube? If you are and you’ve created several YouTube videos but you’ve noticed that they’re not getting a lot of views, there are a few things you can do. Be sure its good content. This seems so self-explanatory but make sure that your content is valuable and of high quality. Can people...

07 February 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   Do you remember Apple’s #BendGate issue? Where their...

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