There are a few common mistakes that people make with their social media accounts. Here’s what you need to know. Contests Facebook and Instagram have specific rules and guidelines you have to follow when you run contests. You can read the entire list of rules here. One of the common mistakes we see is that …
One of the biggest mistakes I’ve watched business make is heading into social media marketing without a strategy. They think that if they throw up a bit of content, they’re going to see massive results. The problem is, a lot of times they haven’t determined what their goals are, so they have no way of …
When it comes to content creation, one of the most common questions is “how often do I need to post?” The answer is different for every industry and audience – but here’s what you need to know. How often should you post? What it comes down to is consistency. If you can post every single …
Here are some terminologies that you’ll need to know and the average benchmarks! Conversion Rate: A conversion rate is the percentage of website visitors that complete a desired goal (or conversion) out of the total number of visitors. A high conversion rate means that people want what you’re offering and they’re able to get it …
Retargeting is when you show ads to someone who’s already shown interest in your product, service, or business. You can retarget people who have viewed your website, added something to their cart, or even clicked on a previous ad. All these possibilities are capable when you have a Facebook pixel. Pixels A Facebook Pixel is …
A “Custom Audience” is a group of people that you can run ads directly. It can be narrowed down by targeting, location, and similar actions or behaviors. Custom Audiences are a great way to maximize your ads and run retargeting ads to interested parties. To create an audience: Log into your business manager at business.facebook.com. …
Facebook Advertising: Custom and Lookalike Audiences Read More »
Although organic social media is great, if you’re looking to increase your success on social media – then it’s time to embrace running ads. By running ads, you’re able to target specific audiences, reach a wider range of people, and see a clear ROI. You can see exactly how much you’ve spent and how much …
Let’s talk about going LIVE on social media. It’s becoming increasingly popular to go live on Instagram and TikTok. Facebook has even made it a focus on their algorithm – accounts that go live find they get more engagement. The question has been asked… What’s better – going live or posting a video after the …
Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …
We talk a lot about leading with value and posting high-value content… But what does that really mean? What makes high-value content? High-value content is content that gives your audience a major takeaway. It’s not pointless material – but has substance. This is really easy to do for some service-based industries or brands based around …
High-Value Content: What it is and how to create it! Read More »
The Importance Of Being Consistent. Have you ever looked at a Facebook page for a company and noticed that they haven’t posted in a few days? Weeks? And maybe even months? What does this say about that business? Or maybe the business posts regularly but their content is sporadic and you can’t really tell what the brand …
Having a large email list is great, out if no one is opening your emails, what’s the point? If they aren’t clicking the links or responding to your emails, then is it really worth it? Did you know that the average open rate is 18% and the average click-thru rate is 8%? WOW. There are …
Last week we talked about email sequences and email nurturing… Let’s talk about some best practices when it comes to email marketing. Personalize the email greeting Start every email off with your reader’s first name. This sets a personal tone for the email and although most people know that your email goes out to a …
Email nurturing is a huge part of email marketing. One of the best ways of doing this is by emailing your audience regularly and consistently. Email nurturing is when your audience gets to know you and your brand over the course of time by emailing regularly. You stay top of mind by emailing regularly and …
When you’re leading a team, you likely have expectations on how things are being done. If you hire a service provider, you likely have expectations of results or on how things are handled. And rightfully so! I think that’s human nature for the most part. I mean, you likely have expectations on how you should …
Why Expectations Are INCREDIBLY Important For Your Social Media Efforts. Read More »
If you’ve heard online marketers talk about email marketing, chances are, you’ve heard them talk about lead magnets! Today I want to answer your questions around Lead Magnets to get you headed in the right direction. With that… Let’s dive in. What is a lead magnet? A lead magnet is something that is easily downloadable …
Every year, people in the social media and tech world release their predictions for the next year. Here are my predictions for 2020: 1. TikTok TikTok is climbing in popularity. Not just with teenagers, but older generations are joining in on the fun. I think this is the next big platform for business owners and …
One of the hardest parts of creating content is deciding WHAT to post… What content do you want to put out there? Obviously, it has to be content that attracts your target audience… But where do you even start for this? The first thing we do when we start working with a client is doing …
What to post on social media (and how to attract people to it!) Read More »
Social Media changes ALL THE TIME. Every day there’s a new change, whether it’s a functional change where the dashboards look different or it’s more of a behind the scenes change, like algorithms and trends. Staying up to date on all the changes can seem difficult at times, and I have to admit… If you …
HOW TO STAY UP TO DATE WITH SOCIAL MEDIA CHANGES AND TRENDS Read More »
This week I want to answer another commonly asked question… How do I get clients online? Where do I start? How do I do it without spending hundreds of dollars in ad spend? Before I jump in, I do want to say this… You must make an investment to get clients. That investment can be …
I’ve been tracking my reach and the number is on a steady decline! HELP! How do I fix this??? This topic is one that comes up more and more often as people get deeper into their social media. It can be disheartening when you aren’t seeing the results you want and need. It can be …
