Ideally, you want to avoid making your brand story sound too much like a pitch for your company or product offerings since the point is for the audience to become emotionally invested in your company’s journey and the positive ideals you represent. People respond much more favourably to companies that come across as more authentic and human than to those that feel impersonal and distant.
Whether you’re a college graduate just entering the business world for the first time or an experienced marketer trying to grow their business’s list of potential clients, networking is a highly beneficial practice. This is especially true when you have a solid idea of how you plan to present and market yourself to those you’re connecting with.
Cleaning up and organising your digital files and software can be a daunting task. Unlike physical folders, in the digital realm you’re looking at possibly thousands of saved documents, photos, and projects which let’s face it will probably take you more than a few days to organise. In retrospect, the same can be said when you’re digging through your rabbit hole of files to find something for a client.
It’s certainly no secret how useful video content can be when it comes to reaching out to and engaging with an audience, and this is true for both long-form and short-form videos. Determining which is more beneficial to you will depend heavily on your objectives, your audience’s preferences and needs, the type of content you’re striving to make, and several other factors.
There is, of course, a lot of planning that goes into any marketing campaign, online or otherwise, and a lot of strategic and creative decisions to be made in the process.
Setting these boundaries is important so everyone understands when you’re in and out of the office. Your clients should be able to respect your personal boundaries as they would expect you to respect theirs.
Did you know podcasts can actually be used as a marketing tool? Using a podcast to promote your existing brand and/or products gives you a way to connect on a deeper level with your audience.
With the rise of social media, consumers are now more wary about the brands they interact with and trust. Influencer marketing is a great way to build trust and credibility with your target audience.
We all have our reasons for not wanting to show our faces in TikTok. Maybe you are camera shy, don’t feel safe revealing your face, or maybe you want the focus to be on your content and not you.
It goes without saying that social media is a huge part of our lives and has been for a long time – for both consumers and businesses alike. As such, platforms like Instagram, LinkedIn, and Facebook can easily serve as one of the most crucial aspects of your company’s overall IMC plan.
Organization is at the core of a healthy work environment and we hope you’ll take the time to consider and even make some of your routines to keep organized.
With the popularity of virtual events on the rise over the last few years, it seems only fitting to offer promotional tips to those looking to plan one of their own – specifically, advice for promoting it on social media.
Operating multiple YouTube channels may involve more work than just having a sole one, but it can be very beneficial when it comes to running a business that offers more than one type of product or service.
I’m sure by now many of you should know or should have at least heard the word “segment”. But what does it actually mean in the terms of social media marketing? And why is it so important, even vital in deciding before you begin any campaign? Let’s dive in shall we!
Today, we would like to share with you how making the most of the various accessibility tools at your fingertips can act as a valuable asset of your marketing strategy.
Hiring team members or working with an agency is a great way to continue to scale and grow your business past what you can do as a solopreneur. Here are 25 tasks you can outsource to stay in your zone of genius.
know that different types of content can help you reach different goals on Instagram? The most effective social media involves first strategizing about what you want to accomplish before you actually start posting. Here are the best types of content to post on Instagram based on your goals.
From Instagram reels to Youtube shorts and Pinterest idea pins, there’s never been a better time to multiply the viral effects of a single short form video by repurposing it across multiple platforms.
Maybe you’re feeling overworked and burned out, maybe you have a growing waitlist, or maybe you’re ready to take your business to the next level. Either way, here are 5 signs that your business is ready to start outsourcing.
Are you looking to reuse your old social media content? If you’re not you should be! Reusing social media content from your own page is a great way to save you time. Not every post that you post get’s seen by your whole audience for so many reasons. The algorithm won’t always show every single …
Have you been thinking about writing a blog? Blogs are a great way to connect with your audience (and future clients), show off your expertise to possible clients, and also a great way to sprinkle your personality into your business.