Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …
We talk a lot about leading with value and posting high-value content… But what does that really mean? What makes high-value content? High-value content is content that gives your audience a major takeaway. It’s not pointless material – but has substance. This is really easy to do for some service-based industries or brands based around …
High-Value Content: What it is and how to create it! Read More »
The Importance Of Being Consistent. Have you ever looked at a Facebook page for a company and noticed that they haven’t posted in a few days? Weeks? And maybe even months? What does this say about that business? Or maybe the business posts regularly but their content is sporadic and you can’t really tell what the brand …
Having a large email list is great, out if no one is opening your emails, what’s the point? If they aren’t clicking the links or responding to your emails, then is it really worth it? Did you know that the average open rate is 18% and the average click-thru rate is 8%? WOW. There are …
Last week we talked about email sequences and email nurturing… Let’s talk about some best practices when it comes to email marketing. Personalize the email greeting Start every email off with your reader’s first name. This sets a personal tone for the email and although most people know that your email goes out to a …
Email nurturing is a huge part of email marketing. One of the best ways of doing this is by emailing your audience regularly and consistently. Email nurturing is when your audience gets to know you and your brand over the course of time by emailing regularly. You stay top of mind by emailing regularly and …
When you’re leading a team, you likely have expectations on how things are being done. If you hire a service provider, you likely have expectations of results or on how things are handled. And rightfully so! I think that’s human nature for the most part. I mean, you likely have expectations on how you should …
Why Expectations Are INCREDIBLY Important For Your Social Media Efforts. Read More »
If you’ve heard online marketers talk about email marketing, chances are, you’ve heard them talk about lead magnets! Today I want to answer your questions around Lead Magnets to get you headed in the right direction. With that… Let’s dive in. What is a lead magnet? A lead magnet is something that is easily downloadable …
Every year, people in the social media and tech world release their predictions for the next year. Here are my predictions for 2020: 1. TikTok TikTok is climbing in popularity. Not just with teenagers, but older generations are joining in on the fun. I think this is the next big platform for business owners and …
One of the hardest parts of creating content is deciding WHAT to post… What content do you want to put out there? Obviously, it has to be content that attracts your target audience… But where do you even start for this? The first thing we do when we start working with a client is doing …
What to post on social media (and how to attract people to it!) Read More »
Social Media changes ALL THE TIME. Every day there’s a new change, whether it’s a functional change where the dashboards look different or it’s more of a behind the scenes change, like algorithms and trends. Staying up to date on all the changes can seem difficult at times, and I have to admit… If you …
HOW TO STAY UP TO DATE WITH SOCIAL MEDIA CHANGES AND TRENDS Read More »
This week I want to answer another commonly asked question… How do I get clients online? Where do I start? How do I do it without spending hundreds of dollars in ad spend? Before I jump in, I do want to say this… You must make an investment to get clients. That investment can be …
I’ve been tracking my reach and the number is on a steady decline! HELP! How do I fix this??? This topic is one that comes up more and more often as people get deeper into their social media. It can be disheartening when you aren’t seeing the results you want and need. It can be …
You’re walking down the street when someone you’ve never met asks if you’d like to buy a t-shirt. You’ve never met the person before in your life. You don’t know who they are. No one has ever mentioned this person selling t-shirts here. So, you decline the offer and walk on by. Don’t get me …
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?” …
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?” …
You’ve likely seen infographics online in the past. A lot of brands and businesses utilize them. But how do they do it? Why do they do it? How does using Infographics benefit you and your business? What are infographics? Infographics are visual images like charts or diagrams that are used to represent information or data. …
How To Utilize Infographics Within Your Online Marketing Read More »
Ever notice how some accounts have that coveted blue check mark beside their names on Instagram? This article will explain what it means and how you can get one too! What does it mean to be verified on Instagram? Being verified on Instagram lets people know that your profile has been confirmed as an authentic …
Have you thought about launching a Facebook group? Not sure where to start? We got you. Have you created a Facebook group with bright and shiny visions of thousands of members and a highly engaged audience just to be faced with……. Crickets? We got you too. There are so many benefits to having a Facebook …
Facebook Groups 101: The Benefits, How To Grow Them & Best Practices! Read More »
Have you thought about launching a Facebook group? Not sure where to start? We got you. Have you created a Facebook group with bright and shiny visions of thousands of members and a highly engaged audience just to be faced with……. Crickets? We got you too. There are so many benefits to having a Facebook …
Facebook Groups 101: The Benefits, How To Grow Them & Best Practices! Read More »
A study was done a few months after Instagram rolled out the stories feature to see if users were using them. The study showed that Instagram users actually spent MORE TIME watching the stories than they did actually scrolling through their feeds. So, if we know that users are spending the majority of their time …
Instagram Stories: What are they and how can they help? Read More »
