Nichole Howson

Going LIVE on Social Media

Let’s talk about going LIVE on social media. It’s becoming increasingly popular to go live on Instagram and TikTok. Facebook has even made it a focus on their algorithm – accounts that go live find they get more engagement. The question has been asked… What’s better – going live or posting a video after the …

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Social Proof: What is it and why is it important for business’ online marketing strategy?

Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …

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