Nichole Howson

How To Write Great Content

What makes good written content? There are so many opinions on this… which makes sense. The best content isn’t just one thing. And what works for one industry or target audience, doesn’t work for another. There are common suggestions, like… Avoid writing large paragraphs of copy with no spaces or breaks. Writing articles with headlines …

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Going LIVE on Social Media

Let’s talk about going LIVE on social media. It’s becoming increasingly popular to go live on Instagram and TikTok. Facebook has even made it a focus on their algorithm – accounts that go live find they get more engagement. The question has been asked… What’s better – going live or posting a video after the …

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Social Proof: What is it and why is it important for business’ online marketing strategy?

Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …

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