Whether you’re a social media manager, curator, or influencer we have all come to recognize TikTok as the next big platform for interactive marketing with younger audiences. There is huge potential with the platform and you should start familiarising yourself with the types of content and campaign strategies you can use on the app to help expand reach and awareness of your business or company.
What’s TikTok?
For those of you who don’t know what TikTok is, it is a fun short video app where people can share ideas, inspire others, post hysterical content, and connect through TikTok lives.
Why Should You Consider Using TikTok?
As of 2022 the platform has more than 1.5 billion active monthly users, 25.4% of the app is now used by people aged between 25-34, 23.9% is used by people aged 18-34, 25% by those aged 10 to 19, and 17.7% is used by those 12-17 years of age. By this sense, TikTok has managed to penetrate a very large ageing segment which gives it long term value as younger audiences mature and will give businesses new markets to target.
TikToks engagement rate is also significantly higher to boot. Micro influencers get an average 18% of engagement, whereas Instagram only 3.86% and YouTube 1.63% respectively. 20.83% of all internet users as of 2022 also use TikTok which is a very large audience.
You Want to Try it But Without Showing Your Face?
We all have our reasons for not wanting to show our faces in TikTok. Maybe you are camera shy, don’t feel safe revealing your face, or maybe you want the focus to be on your content and not you. Whatever the reason may be, don’t worry! You can still get a lot of engagement and success on TikTok without revealing your face. We will give you some tips on how you can achieve this next.
Travel Toks
If you’re someone who is constantly travelling for work or just travelling the world, people love watching these sorts of videos. To make them fun, think of making transitions from buying your tickets online, to packing, arriving at the airport, arriving at your hotel, and then maybe walking down the streets of Paris. All this can be done with your phone or a GoPro so you’re only showing a first person point of view leaving your face out of the video.
You can also reuse the different videos from your transitions for fun tips and trick videos with a voice cover where you may explain best sites to book hotels and flights, maybe talk about some of your favourite locations and list some fun activities someone can do while there. There’s also the day by day where if you’re backpacking across Europe you can record your surroundings walking down a street, eating at a restaurant, or swimming at the beach.
Life Hacks
Another fun non-revealing idea is doing life hack videos which is a trend that has exploded across social media. You can make simple tips and tricks for house chores, study techniques for school, interview tips, timelapse of making a simple meal, and much more!
The cool thing about these sorts of videos is you only have to show your hands doing the actions completing the tasks or just a recording of your screen as you guide people through a process over your computer or phone.
Unboxing & Reviews
As something mentioned before, maybe you want the focus to be on the product you’re discussing and feel seeing yourself in the video would distract your audience from appreciating what you’re trying to present. This sort of content is fun and engaging because people feel included and are also educated on what to expect if they were to purchase the product you’re unveiling. You can then both show, discuss, and tinker with the product to show your audience what to expect.
This sort of content is also appreciated by companies if you give a good review and you may find yourself partnering with a business that wants you to give them a product review. In turn giving you a thank you gift for helping their business engage and reach a larger audience. It is also because of this, if you’re not doing it for yourself but to make money off product reviews that you may choose to not reveal your face to avoid public backlash or popularity and wish to remain unanimous.
Hobbies & Niches
So what if you have no product or any crazy and innovative ideas but still want to post content? That’s perfectly okay and totally doable! Sometimes the best content is content you make just for fun and that may be posting yourself doing an activity you enjoy doing for entertainment.
If you do photography you can make a collage of some of your photos with background music. You could voice over what you did to make the photos or maybe what you felt or hoped to capture while taking the photos.
Maybe you’re an up and coming DJ? You can put together playlists or show from a first person point of view mashing different sounds together to make a masterpiece. This is also great if you’re trying to promote your work on other platforms such as Spotify.
Or, maybe you just really enjoy gaming with your buddies after a long day of work. You can also do a screen recording of your gaming sessions. People believe it or not really enjoy watching these sorts of videos as they watch you troll players, listen to very random funny conversations with your team, or they may simply just enjoy the game itself and are avid fans of the game you’re playing.
Content is Everywhere
As you can see, you don’t need to show your face to be a successful TikTok influencer. Whether it’s to promote products or just to share what brings you joy there is no shortage to the types of content you can produce. TikTok is a place of inspiration, community, laughs, and down right silliness. Why are you still here? Get out there and start curating content!