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Blog

Social Media and Online Marketing Blog
07 February 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   Do you remember Apple’s #BendGate issue? Where their...

03 February 2018| Blog

The past couple of weeks, there has been a lot of talk about Facebook Live. A lot of which is due to the new algorithm. Since we’re encouraging everyone to do more Facebook lives, we’d like to provide you with a list of things to consider for better and more effective Live Videos. Plan. What is...

31 January 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Smucker’s received quite a bit of flack for their...

26 January 2018| Blog

Are you stuck for inspiration when it comes to posting content on your social media? We’ve been there. With 10+ clients, sometimes content gets stale or you simply can’t come up with fresh ideas without doing a little research. Kind of like writer’s block for content creation. Here’s our top seven ways CRUSH that Content...

24 January 2018| Blog, Case Study, Uncategorized

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   American Apparel’s social media manager posted an image...

17 January 2018| Blog, Case Study, Uncategorized

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are endless examples of brands who’s attempts to...

10 January 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? US Airways received a tweet from an individual complaining about...

05 January 2018| Blog, Social Media

If you manage more than one website and they’re on different topics, you should create separate social media accounts for each. Why? Branding For each business, organization or brand, you should have a unique brand… right down to the colours you use, the voice use and the tone you portray. Your branding should be clear...

03 January 2018| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   The hashtag #WhyIStayed was trending on Twitter after...

29 December 2017| Blog

In the world we live in today, we have all the information imaginable is at our fingertips. So, it makes sense that buyers these days are more educated than ever and conduct massive amounts of research before making a purchase. Product reviews and testimonials can make all the difference when acquiring more sales – especially...

27 December 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   In November 2014, Anthony Noto (Twitter CFO) made...

20 December 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Last week we talked about Belvedere’s offensive ad portraying...

13 December 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There is a fine line between something being inappropriate...

08 December 2017| Blog, Social Media Marketing

Oh, LinkedIn… We love LinkedIn. It’s one of our favourite social media platforms – it’s fantastic for Business-to-Business Marketing. But you’re probably aware of that already. So what can you post on your LinkedIn company page that will get people interested in your business? Here are a few tips and ideas for your LinkedIn Company...

06 December 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   Mitt Romney was running for president of the...

01 December 2017| Blog, Social Media Marketing

My life revolves around my work. I’m a social media manager. Some might call me a workaholic. Other’s might say it’s just the life of an entrepreneur. But it comes down to one thing… I love my job. And that’s a pretty great feeling. This post was written by Nichole Howson, owner of AIM Social...

29 November 2017| Blog, Case Study

We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we?   We’ve talked a ton about the dangers of...

24 November 2017| Blog

Email Marketing vs Social Media Marketing… Are you wondering which one is better for your business? Let us shed some light on that. Both marketing techniques have their own advantages and based on your marketing goals, one or the other might be a better fit. Here are the benefits of each: Email Marketing: Although time-consuming...

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