Email Marketing

Effective Email Marketing

Let us help you convert your newsletter subscribers to buyers!

What is Email Marketing?

Email marketing is a type of direct digital marketing that uses email as the marketing communication delivery method. Unlike spam, email marketing reaches those interested in your business’ area of expertise. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may not know of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise.

How do we work?

Once we create a plan that breaks down the who, when, why and how of your email marketing strategy, we will begin creating a combination of graphics, text and links that will be used to intrigue those who are currently subscribed to your email list. Oh, and we will also offer you strategies to build the list itself so you can reach as many people as possible.

Why is this important?

Almost everyone has an email. 95% of online consumers use email and 91% check their email at least once a day! Want to promote your products or services? You’re in luck! 77% prefer emails to receive promotional content… only 4% prefers Facebook and LinkedIn users have zero (0%) tolerance for promotional messages. Unlike other Social Marketing techniques, Email doesn’t have a life span. Emails sit inside your subscribers inbox until they’ve been acknowledged.  Our favourite part of email marketing is that it partners with social media – especially Facebook.

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