You’ve likely seen infographics online in the past. A lot of brands and businesses utilize them. But how do they do it? Why do they do it? How does using Infographics benefit you and your business?
What are infographics?
are visual images like charts or diagrams that are used to represent
information or data. They make complex information easy to understand and dry
information more engaging. They use visuals to represent information. Infographics
are used to communicate a message; to represent a lot of data or information in
a way that is compact and easy to comprehend.
There are several different purposes for using infographics; here are four main reasons.
- To display survey data – if your business
has done research and wants to share this with a certain group of people, you
can put it into an infographic to make it easily digestible.
- To simply complicated concepts – if your
business offers a complicated product or service, it might be easier to explain
it in an infographic.
- To share comparisons – you can
compare your product or service to your competitors or explain how your
product/service is more innovative than the traditional option.
- To raise awareness – you can bring
to light a challenge in your industry, showcasing the severity of the issue,
share what’s being done to help and what needs to happen to help.
typically include visual elements such as colour coding, graphics, and
reference icons; they include statistics, facts and references. Don’t forget
your logo and website!
How do you create infographics?
Infographics are easy to create in Canva. They have the recommended sizing available with dozens of design templates to select from to get you started.
Why should you use them?
Infographics are a better way to tell a story.
likely heard the statement, “a picture is worth a thousand words.” Infographics
have both pictures and words, so it represents the best of both worlds. They
have the ability to hold the attention of your reader while explaining a
Visuals help to increase memorability.
studies that 90% of the information is transmitted to the brain through visuals
and is processed 60,000 times faster in the brain than text. Making an
infographic is a great way to ensure that you carve your story in the audience’s
Infographics allow readers to scan content
only see 20% of the text on the site during a visit. Infographics allow readers
to skim the content quickly then make the decision to read more.
Infographics attract traffic.
on social media, it gives followers a taste of the value you have to offer and
the individuals who are genuinely interested in learning more will click to go
to your website. They’re more likely to be reshared than simply a link –
Infographics provide credibility.
articles – infographics can help brand you as an expert. If you provide value,
knowledge, and information to other people, they’re more likely to view you as
someone who knows a lot about your industry.
Where do you use infographics?
- Social Media – you can put the
infographic on Twitter, Facebook, LinkedIn and (most commonly) Pinterest. Be
sure to include a link so readers can learn more!
- Email Marketing – You can send out an
email to your list of leads or contacts! Make sure to use a call to action in
- Website – You can post an
infographic on your website or blog so the infographic as a URL that can be
- White Papers – Include an
infographic on a white paper, brochure or case study to help prove the main points
made in the document.
- Press Release – Include your surprising
or important findings from your research and send out the infographic in a
press release to make it easy for industry magazines and news organizations to
share with their readers.
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