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How To Utilize Infographics Within Your Online Marketing

You’ve likely seen infographics online in the past. A lot of brands and businesses utilize them. But how do they do it? Why do they do it? How does using Infographics benefit you and your business?

What are infographics?

Infographics are visual images like charts or diagrams that are used to represent information or data. They make complex information easy to understand and dry information more engaging. They use visuals to represent information. Infographics are used to communicate a message; to represent a lot of data or information in a way that is compact and easy to comprehend.

There are several different purposes for using infographics; here are four main reasons.

  1. To display survey data – if your business has done research and wants to share this with a certain group of people, you can put it into an infographic to make it easily digestible.
  2. To simply complicated concepts – if your business offers a complicated product or service, it might be easier to explain it in an infographic.
  3. To share comparisons – you can compare your product or service to your competitors or explain how your product/service is more innovative than the traditional option.
  4. To raise awareness – you can bring to light a challenge in your industry, showcasing the severity of the issue, share what’s being done to help and what needs to happen to help.

Infographics typically include visual elements such as colour coding, graphics, and reference icons; they include statistics, facts and references. Don’t forget your logo and website!

How do you create infographics?

Infographics are easy to create in Canva. They have the recommended sizing available with dozens of design templates to select from to get you started.

Why should you use them?

Infographics are a better way to tell a story.

You’ve likely heard the statement, “a picture is worth a thousand words.” Infographics have both pictures and words, so it represents the best of both worlds. They have the ability to hold the attention of your reader while explaining a complex subject.

Visuals help to increase memorability.

There are studies that 90% of the information is transmitted to the brain through visuals and is processed 60,000 times faster in the brain than text. Making an infographic is a great way to ensure that you carve your story in the audience’s memory.

Infographics allow readers to scan content quickly.

Website users only see 20% of the text on the site during a visit. Infographics allow readers to skim the content quickly then make the decision to read more.

Infographics attract traffic.

When shared on social media, it gives followers a taste of the value you have to offer and the individuals who are genuinely interested in learning more will click to go to your website. They’re more likely to be reshared than simply a link – increasing exposure!

Infographics provide credibility.

Just like articles – infographics can help brand you as an expert. If you provide value, knowledge, and information to other people, they’re more likely to view you as someone who knows a lot about your industry.

Where do you use infographics?

  1. Social Media – you can put the infographic on Twitter, Facebook, LinkedIn and (most commonly) Pinterest. Be sure to include a link so readers can learn more!
  2. Email Marketing – You can send out an email to your list of leads or contacts! Make sure to use a call to action in your email.
  3. Website – You can post an infographic on your website or blog so the infographic as a URL that can be shared.
  4. White Papers – Include an infographic on a white paper, brochure or case study to help prove the main points made in the document.
  5. Press Release – Include your surprising or important findings from your research and send out the infographic in a press release to make it easy for industry magazines and news organizations to share with their readers.

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