What is a content creation strategy?

The content creation strategy is a part of an overall social media marketing plan to show your business knowledge and also shows who you are. It is a very important part of driving growth in your business. The strategy works on planning, creating, and delivering content which includes, writing, images, and video, and figuring out what sort of content will be valuable to your audience. 

You can create content which is:

  •  Engaging
  •  Educational
  •  Entertaining 

How do I know what content to create for Youtube?

Set goals: The first thing you need to establish is your goal for your channel, what do you want to achieve? Once you know what that looks like you can then have a clear direction.

Research your target market: Once you have determined your goals for your channel, you need to define your target audience, who is it that will be watching your videos? This is important as your content is not going to be for everybody, what are they wanting to watch? This will go hand in hand with researching your target audience.

Research Youtube: Find other channels that are doing really well in your niche or industry and see what is and isn’t working.

Grab your viewers attention: When deciding on a title for your video pique their curiosity and create a catchy title.

Which content could I use that would be engaging:

  • What books are you reading?
  • What are your favourite subscriptions you can’t live without?

Which content could I use that would be educational:

  • How to’s and tutorials, case studies, and tech and software product reviews
  • Vlogs, think of this as a video of your businesses blog posts

Which content could I use that would be entertaining:

  • Blooper reels of your Youtube channel
  • Behind the scenes or day in the life of an entrepreneur

These are our tips for creating effective content creation for Youtube in 2020, the main thing to remember is to have fun with it, and that it will take time, but it will be worth it! 

And, if you are looking for more inspiration and ideas for content creation for your business, we have created a free ultimate content bundle so you’re not stressing about what to post on each day of the month while saving time.

Click on the link below to access your bundle now:


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