Why is a business Facebook page important?

If you have a Facebook business page or want to set one up for your business, it’s important to ensure you are creating consistently engaging content. This not only helps build brand awareness, but it also helps your followers to learn about what your business does and helps them to determine whether or not they will become a paying customer. 

Our top tips are:

  • Ask your audience a question

If you are wanting to encourage your followers to interact, a great way to do this is to ask a question to receive feedback or information on what they would like to see on their feed. Or you could end each post with a question.

  • Go behind the scenes of your business with a video

With video being more and more popular and the fact that followers enjoy seeing your business behind the scenes, it’s easy to see that these will work very well, especially if you take them along on your mobile device to major company outings, trade shows and any major events you may be attending.

  • Share curated content

A great way to share content is to share resources that you haven’t created yourself (curated content) that has helpful information relevant to your audience’s interests.

  • Keep up with trending topics and use them in your posts

If you have done market research into what your ideal customer likes, their interests, geographical location or how they spend their time, you will have the ability to post content from trending topics that you know will interest and engage them. Facebook’s news feed algorithm also rewards any content that is about trending topics.

  • Business decision feedback

Allow your followers to have input into the decisions you make in your business. Do you have ideas for new products or are you thinking of getting a new logo? Maybe ask your audience about ideas for blog titles or Youtube video content, you will receive plenty of feedback.

There are plenty of ideas to create engaging content and these are some of our top 5. And, if you are looking for more inspiration and ideas for content creation for your business, we have created a free ultimate content bundle so you’re not stressing about what to post on each day of the month while saving time.

Click on the link below to access your bundle now:


Scroll to Top