You want people to go check out your website, so they can learn more about your business… But what’s the incentive? Unless they’re actively looking for the exact product and service you offer, they’re very unlikely to end up on your website. That is… if you don’t have a blog.
BUT, if you have a blog on your website you will find more traffic from potential customers that need your product or service but aren’t actively looking. Once they’re on your site – you have the ability to educate, entertain or engage them and give them a call to action.
Increases search engine traffic.
Search engines recognize keywords in your articles. The more content you have on your website, the more ways your pages can be indexed in search engines.
Makes your brand… human.
Blogging gives your business the ability to use a more personable voice. Furthermore, it gives your business a way to address the questions, issues, and concerns of your potential customers or clients. It gives your business the ability to share a unique voice and personality, establishing trust and building relationships with your readers.
Supports your social media activity
Although sharing other people’s content on social media is great, at some point, you need to be directing your leads to your own site. It’s hard to have an active social media presence without unique and high-quality content. Your blog posts can also be used to supplement content in your email newsletter.
Establishes authority in your industry
By having a blog, it gives you a platform to share important industry related information and insights. By producing content regularly, you will build up authority in your niche – breading trust and familiarity with your followers.
There is research that shows that the more pages and content a site has, the more leads it will get. HubSpot has said that businesses with 401 – 1000 pages of content get 6x more leads than those of 51-100. This tells us that the more you blog, the more leads you will generate. On every page and blog post, you can include a form, email opt-in or other call to action which will all result in more leads and then sales.
Search engines love to see new content being added on a regular basis and rewards the sites that do this by giving them better visibility. New content is more likely to be up to date and/or news-related which means its more likely to get exposure for trending searches.
Opportunities for sharing
Every time you publish an article, you are creating the opportunity for your audience to share your blog with others. Whether they link to your blog post in their article, tweet it or email it to someone else – it’s free marketing and will continue to validate you as a credible business.