I follow dozens of influencers and brands on social media… But there is only a handful that I follow religiously. All of these people and brands have one thing in common.
One of the best things you can do for your social media marketing as a business, brand, influencer or organization is to be authentic in your posts.
Followers relate to people who are REAL.
If all you ever see is perfectly taken photos, poreless women and perfectly crafted posts – chances are you won’t relate to them as much as the brands that have a real – Oh wait, that’s my second point.
Being Authentic shows that there’s a real person behind the brand.
Ever follow a brand or a company but never actually see a real person in their photos, videos, etc.? Do you relate to them as much as other brands that have a real person in the photos? Chances are – you’re more drawn to the brand with the person. We relate to other people better than an organization or company.
Being Authentic helps you become more approachable.
If I’m following a brand or a business on social media, I’m less likely to engage with them if they’re not authentic. Mostly because I don’t expect an authentic response back.
Being Authentic helps create a safe place.
If your brand focuses on a topic or centers around a conversation that might open the floor up to “tough” conversations, then being authentic and help show your followers that it’s okay to share. But furthermore, sets the stage to show other followers that you expect your social media to be that space.
Being Authentic helps you stay true to yourself.
It’s easy to get caught up in this mindset that you have to be “perfect.” If you’re not careful, over time you lose touch of YOU and become a persona.
Being Authentic builds trust.
If a brand or business is willing to share their imperfections or be authentic and genuine, you’re more likely to trust them over a company that is completely polished.
Being Authentic builds community.
Some of the strongest brands I follow have built a community around their authenticity. Those communities are strong. They stand up for each other. You feel like you are part of a family – not an online group.
Being authentic was something I had to learn to do very quickly when I started going live on Facebook. I didn’t have the money for fancy equipment or a studio.
I have had some of the weirdest things happen to me live… And they’ve always been the best for engagement.
I have completely fallen over – no idea why or how. It just happened. I’ve been chased by a bee, scared by a peacock and walked through a cobweb. I’ve stuttered, sputtered and spit.
The best though was the Facebook live where I talked about how to run with issues and things that happen when you’re live. Aaand my phone glitched and turned the screen the wrong way halfway through my video so I was sideways. Talk about ironic timing!
Do you go live on Facebook? What’s stopping you?
I have a Facebook Live Case Study that will show you how to go live, how to prepare, how to improve and how to promote your live!