A study was done a few months after Instagram rolled out the stories feature to see if users were using them. The study showed that Instagram users actually spent MORE TIME watching the stories than they did actually scrolling through their feeds.
So, if we know that users are spending the
majority of their time there – why aren’t we using them? Maybe you’ve asked
some of these commonly asked questions – and if so, then hopefully this will
What are Instagram stories?
is a feature that allows users to post photos and videos on their “story”
rather than their main feed, and their followers can view it for up to 24
hours. After 24 hours, the stories are archived and only accessible if saved in Instagram Highlights.
How do they work?
can have a lot of value whether you’re using them on your personal profile or
your brand profile. It’s a great way to promote brand awareness and engage with
your followers. You are able to see who views your stories, and they can easily
direct message you after you post something interesting, creating a
conversation. It’s a great way to build customer relationships and consistently
grabbing their attention.
How long are Instagram stories?
last up to 24 hours, and the photos and videos have a maximum length of 15-seconds
each time you view it. If your original video was longer than 15 seconds, it
will split into 15-second segments.
How to make an Instagram Story
appear at the top of your screen when you’re on the mobile app.
navigated the home screen, you’ll see various circular icons at the top
representing each user you follow who also shared a story. You’ll see that your
own story is available for viewing and adding to on the far left next to the
stories you follow.
Tap the icon where it says “Add
story” at the top left corner on your phone.
Share a photo or video by
browsing your gallery, or choose the camera lens to capture a video or photo in
Once you’ve edited your photo
or video, you’ll have the option to tap “Your Story”, or “Next” to share it to
your story and choose your friends you want to send it to specifically.
When posting a
normal story, you also have the option to broadcast live! People can view,
comment and engage with you, and when you’re done, you can share it for an
additional 24 hours so more people can watch it later.
also films an ongoing loop you made, and it can be up to 3 seconds.
feature is using Hands-Free mode. You can set up your camera to film a video
for you rather than using your thumb to record.
How can you use Instagram stories for business?
stories for your business is a great way to promote. Some ideas include:
product – inform your followers with how it works
footage from an event – Post multiple stories rather than posting an
overwhelming amount on your feed
shout-outs – loyal customers, other companies who support you – tag people!
location and hashtag stickers to increase your discoverability
Share Polls & Emoji
Sliders – Instagram recently launched these which allow you to ask questions
and see results from your followers as they vote – interests, likes, dislikes
Record a tutorial.
Tips, Tricks & Hints
You can make your
story more interesting by being visually appealing.
Use nice, good quality photos
Visual appealing fonts
Use fun Stickers and Gifs to
Use your sense of humour!
People always like to laugh, and people will most likely remember you
Giveaways (24 hours)
Share real stories – what
happened today? What did you learn from it?
Plan ahead – know when to post,
Promote your story – even on
other social media platforms, make it seem like “must see” content
Try Instagram live – talk to
your viewers, let them ask you questions, or record a live event