What’s better for a small business – Facebook or Twitter?
There’s no one size fits all answer to this question. Each business has different goals, different missions, different audiences and different characteristics. Both Facebook and Twitter have great value for a small business.
Let’s discuss their value and you can decide which platform works best for your business from there.
- Increased Exposure: Facebook has 1.19 BILLION users. If your business can’t find new customers on Facebook, there’s a bigger problem than just what social media platform you’re on.
- Increase Your Web Traffic: Smart Facebook page owners use their pages to drive traffic back to their websites.
- Targeted Advertising: Facebook analyses all the information that the billions of users enter into their profiles. As an owner of a business page, you are able to pay to use this information to deliver targeted advertising to a specific group.
- Building Email Lists: You’ll often notice that companies offer contests, free giveaways or other campaigns in exchange for your email address. This is one of the best ways to build your email list.
- Customer Service: Social Media has to the power to create instantaneous customer service. Facebook allows potential clients to ask about pricing, shipping, etc. is a less formal setting than an email inbox or random chat box in the corner of your website.
- Monitor Customer Satisfaction: Customers can tweet both positive and negative feedback quickly. Of course, this can be a double-edged sword, but it does give you the opportunity to quickly gauge the success of a product or service.
- Managing Publicity: Twitter is an exceptional way to generate publicity and respond to a crisis quickly. Twitter really shines when you are in full crisis mode. The faster you respond to anything negative involving your business, the better.
- Breaking the Distanced Corporate Image: If you can’t make your business values and goals clear to people, all your marketing efforts become worthless. Twitter can give you opportunities to make your values and goals clear to your following. You are able to have a day to day chats on Twitter and allow people to easily follow what you’re up to.
- Improve Your Online Reputation: Followers aren’t everything but they do help. Twitter rep is measured in followers. The more you have, the more important you seem to people.
- Having the Inside Scoop: Twitter makes it very easy to see what the latest trends are in your industry. By watching trending topics and hashtags, you can position yourself to be a part of the trending, not just sitting on the sidelines.