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The What, Why and How of Sales Funnels for Your Business

Today we’re talking SALES FUNNELS. What is it? Why do you need it? We’re going to keep it short and sweet because we have something special for you at the end of this article. So keep reading!

What is a sales funnel?

A sales funnel refers to the buying process that companies lead customers through when purchasing products.

Why do you need a sales funnel?

EVERY business needs to create a sales funnel to convert potential leads into paying customers or clients.

There are FOUR STEPS of your sales funnel:


What is your customer’s problem that your product or service solves? Once you’re aware of this, can begin to market to your customers.


Your potential customer knows he or she has a problem and is actively looking for solutions to their problem. This is where you would introduce a Lead Magnet.

A lead magnet is a valuable type of content that you give out in exchange for their email address.


Your lead is now interested. You’ve provided value and now they want to take advantage of the solution (your product or service!)


Your potential customer now likes and trusts you. They have decided to purchase your product. How do they do this? Be sure to make it EASY for your customer to purchase from you!


Would you like more information and an expanded version of this blog post?

You’re in luck! We recorded our recent workshop and just this once, we’ve posted it for everyone to watch!

You can watch the ENTIRE workshop for FREE over on YouTube. Enjoy!


Do you have questions? Want More Info?

Join the #AIMSocial Community and join the discussion!

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