There are a ton of ways you can use Facebook to market your business. There are also a lot of ways you can do things wrong, which may leave your page empty and not getting any attention. If you’re trying to gain Facebook likes and shares, just know that it is possible. With a few changes then you can overcome the fatal mistakes you may be making. After learning from these mistakes you can turn your page into a well known, well-run place.
Here are six steps to learning how to properly use Facebook for your business.
Mistake – Copy the Competition:
“It is better to fail in originality than to succeed in imitation”- Herman Melville. It’s the same with marketing on Facebook. Marketers know that if you want to fail then you should be anything but yourself. Sometimes there may be no new ideas for you, but there is your own perspective on things. Add context to your content. It makes you look different from everyone else. You don’t want to copy the same thing someone else is doing. It doesn’t look great on your part if you are copying someone else’s work. When you are doing something on Facebook. Make it your own. Something that is definitely you, not someone else. Long story short, don’t be someone you’re not. Try to use the same colours when you are posting something. This way people will recognize you and it will be part of your own brand.
Mistake – Neglect Facebook Fans:
Smart people know that happy customers will come back. Plus, they might even recommend your Facebook page to someone else and the cycle continues, bring in more and more followers. One of the best ways to keep customers happy is continually listening to their concerns or comments, and having quick responses. Always be honest when replying to comments. You wouldn’t want to get caught in a lie. Your customers want to be able to trust you to do what you say you’re going to do. Don’t try to hide things. Be sure to write a disclaimer, if you need to put one. Make sure there are no surprises for your customers. Keep them happy.
Mistake – Using a Facebook Profile as a Page:
If you’re using a Facebook profile as a business page, you need to keep reading this. Stop right now and make a Facebook page. Many businesses make a mistake like this when they are trying to promote themselves and their brand. If you are using a Facebook profile instead of a page then you are not following Facebook rules and regulations.
Also, if you are using a profile instead of a page you are missing out on some awesome privileges that are only available to people with Facebook pages. With a Facebook page, you can have unlimited people like your page, whereas with a Facebook profile you can only have up to 5,000 people to have contact with your brand. With a Facebook page, you can see analytics, ads and applications and next you have the call to action feature. It might not seem so pressing now, but realize that when you do make the change from a profile to a page, you have to restart in a sense. It only makes sense to do it once… so be sure you do it correctly from the beginning.
Mistake – Randomly posting to Facebook:
Keeping contact and being consistent on your Facebook pages are two important things. You need to be posting to your Facebook page every- single- day. You can’t just make a page and then forget about it. Make goals and stick to them. Figure out what you want to accomplish with your Facebook page. Next, make the plan. Figure out what you are going to do to get there. Do you want to gain more likes on your Facebook page? What do you need to do to get to that target number? Make a goal that you are going to post so many times per day and follow it. A good set up plan makes things easier on you, so you don’t have to scramble last minute to come up with something to post.
Mistake – Share anything and everything:
Share things on Facebook regularly. You want to be able to interact with your customers. Make sure what you are posting is accurate and true. Post inspirational quotes and become a page that people look forward to seeing on their newsfeed. It can be difficult to figure out what to post, but make sure it is getting done. You want to stay active. Make posts easy to read. Avoid using technical words that the average person won’t understand. You want to keep people focused on what is being written. Make sure that your posts have a good flow to them, you don’t want it to seem jumpy. Edit and proofread, it’s very important. Focus on your brand. Make sure what you’re posting something similar to what your brand is.
Mistake – Not making valuable connections:
As a Facebook marketer, you want to make sure you are networking. Use Facebook’s search bar to find pages that may be similar to yours. See what they are posting, and put your own spin on it. Because remember, you want to stay neutral and different than another company. Become interactive with those pages and comment on their posts.
Now that you have a basic idea of how to use your Facebook page then you can make sure that it is running surely and smoothly, with as little mistakes as you possible. You want to be a page that thrives!
Need help getting started? Contact us today! 519.981.4033