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How to Understand Your Reach on Social Media

Have you ever wondered about how many of your followers actually see your posts? This is called your reach; it can be as low as 2% of people. Terrifying… isn’t it? You put a lot of effort into the things that you post; so obviously you want people to see it. We’ve put together a list of things that can help get higher views!

There is potential reach and then there is an actual reach. It’s important to know the difference between the two.

Potential Reach

Potential reach is the number of people you have as followers or friends on social media. For example, if you have 3,500 followers on Twitter, then the potential reach is 3,500.  You have to take into account that if someone shares your post and that person has 2,000 followers, your potential reach moves up to 5,500.

Actual Reach

The actual reach tends to be a lot lower than the potential reach; this how many people actually see your post on social media.

Increasing Your Reach on Any Social Network

Here are three separate ways that you can build your reach on any social media. Sure there are some things you can do to each (Facebook, Twitter, Instagram, Pinterest, LinkedIn), but here’s a small list of things to help without using different methods. Here are a few experiments you can run:

  1. Post longer and shorter posts and see which ones are viewed more frequently.
  2. Try posting at different times in a day to see what time is the best time to post.
  3. Share different things. Just a few sentences, a picture or even a GIF.


Measurement is very important in social media. It helps you keep track of how your page or account is doing and makes room for improvement if it is needed.


Listen to what commenters are saying on your posts. By listening to them you can have a better idea of what people like and what they are paying attention to versus what they are not.

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