If you’re a person – you have a personal brand. These characteristics and attributes are magnified now that social media is around. So how do you build your personal brand online? Let’s start with defining and perfecting your personal brand. Be Human. People can tell if you’re being fake. Tell your audience about your […]
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We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If your hashtag on Twitter is rising in
Case Study #7 | Habitat Hijacks Hashtags Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If your hashtag on Twitter is rising in
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We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? CVS wanted to protect their customer’s privacy –
Case Study #6 | The Private Account of CVS Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? CVS wanted to protect their customer’s privacy –
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Email marketing is an important part of your online marketing strategy. It’s great for driving sales, traffic and increasing lead generation. It’s one of the most commonly used modes of communication for both marketers and consumers. Did you know… Over 200 million emails are sent out every minute. 72 percent of customers prefer for companies to communicate
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We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to
Case Study #5 | The Twitter Fail of Netflix’s Qwikster Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to
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We understand the necessity of using trending hashtags, but which ones should we use and when? Here’s a list to start with, broken down for each day of the week! #Sunday #SundayFunday – Share fun ways to use your business’s products. #SundayRead – Share one of your recent blog posts. #StartupSunday – Show how passionate
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We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Music band, Sons of Maxwell flew via United Airlines
Case Study #4 | Sons of Maxwell Get’s Revenge on United Airlines Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Music band, Sons of Maxwell flew via United Airlines
Case Study #4 | Sons of Maxwell Get's Revenge on United Airlines Read More »