We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Smucker’s received quite a bit of flack for their […]
Case Study #21 | Smucker’s Deletes Users Comments Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Smucker’s received quite a bit of flack for their
Case Study #21 | Smucker's Deletes Users Comments Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? American Apparel’s social media manager posted an image
Case Study #20 | American Apparel Apologizes for Challenger Photo Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? American Apparel’s social media manager posted an image
Case Study #20 | American Apparel Apologizes for Challenger Photo Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are endless examples of brands who’s attempts to
Case Study #19 | Minnesota Store’s Unacceptable Holiday Promotion Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are endless examples of brands who’s attempts to
Case Study #19 | Minnesota Store's Unacceptable Holiday Promotion Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? US Airways received a tweet from an individual complaining about
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? US Airways received a tweet from an individual complaining about
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? The hashtag #WhyIStayed was trending on Twitter after
Case Study #17 | GiGiorno Pizza’s Misused Hashtag Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? The hashtag #WhyIStayed was trending on Twitter after
Case Study #17 | GiGiorno Pizza's Misused Hashtag Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? In November 2014, Anthony Noto (Twitter CFO) made
Case Study #16 | CFO of Twitter Direct Message Slip Up Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? In November 2014, Anthony Noto (Twitter CFO) made
Case Study #16 | CFO of Twitter Direct Message Slip Up Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Last week we talked about Belvedere’s offensive ad portraying
Case Study #15 | Twitter Explodes After Popchips’s Racist Commercial Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Last week we talked about Belvedere’s offensive ad portraying
Case Study #15 | Twitter Explodes After Popchips's Racist Commercial Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There is a fine line between something being inappropriate
Case Study #14 | Belvedere Vodka's Offensive Ad. Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There is a fine line between something being inappropriate
Case Study #14 | Belvedere Vodka’s Offensive Ad. Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Mitt Romney was running for president of the
Case Study #13 | Romney's Spelling Affects Presidential Campaign Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Mitt Romney was running for president of the
Case Study #13 | Romney’s Spelling Affects Presidential Campaign Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? We’ve talked a ton about the dangers of
Case Study #12 | Unfinished Black Friday Tweet From McDonald's Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? We’ve talked a ton about the dangers of
Case Study #12 | Unfinished Black Friday Tweet From McDonald’s Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are billions of hashtags out there –
Case Study #11 | Celeb Boutique's Misused Hashtag Read More »