Social Media Marketing Strategy

What is Brand Storytelling and How Does it work

What Is Brand Storytelling And How Does It Work?

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Ideally, you want to avoid making your brand story sound too much like a pitch for your company or product offerings since the point is for the audience to become emotionally invested in your company’s journey and the positive ideals you represent. People respond much more favourably to companies that come across as more authentic and human than to those that feel impersonal and distant.

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Comparing Benefits of Long-Form VS Short-Form Videos

Comparing Benefits of Long-Form VS Short-Form Videos

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It’s certainly no secret how useful video content can be when it comes to reaching out to and engaging with an audience, and this is true for both long-form and short-form videos. Determining which is more beneficial to you will depend heavily on your objectives, your audience’s preferences and needs, the type of content you’re striving to make, and several other factors.

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