Nichole Howson

What Is Brand Storytelling And How Does It Work?

By Nichole Howson

Ideally, you want to avoid making your brand story sound too much like a pitch for your company or product offerings since the point is for the audience to become emotionally invested in your company’s journey and the positive ideals you represent. People respond much more favourably to companies that come across as more authentic and human than to those that feel impersonal and distant.

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How to Successfully Network and Sell Yourself

How To Successfully Network And Sell Yourself?

By Nichole Howson

Whether you’re a college graduate just entering the business world for the first time or an experienced marketer trying to grow their business’s list of potential clients, networking is a highly beneficial practice. This is especially true when you have a solid idea of how you plan to present and market yourself to those you’re connecting with.

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How to Organise Your Phone or Computer

How To Organise Your Phone Or Computer?

By Nichole Howson

Cleaning up and organising your digital files and software can be a daunting task. Unlike physical folders, in the digital realm you’re looking at possibly thousands of saved documents, photos, and projects which let’s face it will probably take you more than a few days to organise. In retrospect, the same can be said when you’re digging through your rabbit hole of files to find something for a client.

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Comparing Benefits of Long-Form VS Short-Form Videos

Comparing Benefits of Long-Form VS Short-Form Videos

By Nichole Howson

It’s certainly no secret how useful video content can be when it comes to reaching out to and engaging with an audience, and this is true for both long-form and short-form videos. Determining which is more beneficial to you will depend heavily on your objectives, your audience’s preferences and needs, the type of content you’re striving to make, and several other factors.

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Eight Crucial Steps to Planning an Online Marketing Campaign

Eight Crucial Steps To Planning An Online Marketing Campaign

By Nichole Howson

There is, of course, a lot of planning that goes into any marketing campaign, online or otherwise, and a lot of strategic and creative decisions to be made in the process.

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How to Set Boundaries in Your Business

How To Set Boundaries In Your Business

By Nichole Howson

Setting these boundaries is important so everyone understands when you’re in and out of the office. Your clients should be able to respect your personal boundaries as they would expect you to respect theirs.

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How to Utilize Podcasts in your Marketing

How To Utilize Podcasts In Your Marketing

By Nichole Howson

Did you know podcasts can actually be used as a marketing tool? Using a podcast to promote your existing brand and/or products gives you a way to connect on a deeper level with your audience.

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Influencers and the marketing world

Influencers And The Marketing World

By Nichole Howson

With the rise of social media, consumers are now more wary about the brands they interact with and trust. Influencer marketing is a great way to build trust and credibility with your target audience.

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What to Post on TikTok if You Don’t Want to Film Yourself

What to Post on TikTok if You Don’t Want to Film Yourself

By Nichole Howson

We all have our reasons for not wanting to show our faces in TikTok. Maybe you are camera shy, don’t feel safe revealing your face, or maybe you want the focus to be on your content and not you.

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Incorporating Social Media in a Larger IMC Plan

Incorporating Social Media In A Larger IMC Plan

By Nichole Howson

It goes without saying that social media is a huge part of our lives and has been for a long time – for both consumers and businesses alike. As such, platforms like Instagram, LinkedIn, and Facebook can easily serve as one of the most crucial aspects of your company’s overall IMC plan.

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How to Organize your Space for Work

How to Organize your Space for Work

By Nichole Howson

Organization is at the core of a healthy work environment and we hope you’ll take the time to consider and even make some of your routines to keep organized.

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Using Social Media To Promote Virtual Events

Using Social Media to Promote Virtual Events

By Nichole Howson

With the popularity of virtual events on the rise over the last few years, it seems only fitting to offer promotional tips to those looking to plan one of their own – specifically, advice for promoting it on social media.

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Utilizing Multiple YouTube Channels to Segment the types of Content your Business Offers – Why Should you?

By Nichole Howson

Operating multiple YouTube channels may involve more work than just having a sole one, but it can be very beneficial when it comes to running a business that offers more than one type of product or service.

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Social Media Marketing Success

Segmenting. What Is It and Why It’s Important for Social Media Marketing Success.

By Nichole Howson

I’m sure by now many of you should know or should have at least heard the word “segment”. But what does it actually mean in the terms of social media marketing? And why is it so important, even vital in deciding before you begin any campaign? Let’s dive in shall we!

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HOW ACCESSIBILITY IN SOCIAL MEDIA CAN BE A VALUABLE MARKETING TOOL

How Accessibility In Social Media Can Be A Valuable Marketing Tool

By Nichole Howson

Today, we would like to share with you how making the most of the various accessibility tools at your fingertips can act as a valuable asset of your marketing strategy.

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25 Tasks You Can Outsource to Stay in Your Zone of Genius

25 Tasks You Can Outsource to Stay in Your Zone of Genius

By Nichole Howson

Hiring team members or working with an agency is a great way to continue to scale and grow your business past what you can do as a solopreneur. Here are 25 tasks you can outsource to stay in your zone of genius.

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5 Types of Content to Post on Instagram Based on Your Goals

5 Types of Content to Post on Instagram Based on Your Goals

By Nichole Howson

know that different types of content can help you reach different goals on Instagram? The most effective social media involves first strategizing about what you want to accomplish before you actually start posting. Here are the best types of content to post on Instagram based on your goals.

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How to Repurpose Short Form Videos Across Multiple Platforms

How to Repurpose Short Form Videos Across Multiple Platforms

By Nichole Howson

From Instagram reels to Youtube shorts and Pinterest idea pins, there’s never been a better time to multiply the viral effects of a single short form video by repurposing it across multiple platforms.

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5 Signs Your Business is Ready to Start Outsourcing

5 Signs Your Business is Ready to Start Outsourcing

By Nichole Howson

Maybe you’re feeling overworked and burned out, maybe you have a growing waitlist, or maybe you’re ready to take your business to the next level. Either way, here are 5 signs that your business is ready to start outsourcing.

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How to Reuse Content

How to Reuse Content

By Nichole Howson

Are you looking to reuse your old social media content? If you’re not you should be! Reusing social media content from your own page is a great way to save you time. Not every post that you post get’s seen by your whole audience for so many reasons. The algorithm won’t always show every single

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How to Write a Blog

How to Write a Blog

By Nichole Howson

Have you been thinking about writing a blog? Blogs are a great way to connect with your audience (and future clients), show off your expertise to possible clients, and also a great way to sprinkle your personality into your business.

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