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How To Write Great Content

What makes good written content? There are so many opinions on this… which makes sense. The best content isn’t just one thing. And what works for one industry or target audience, doesn’t work for another. There are common suggestions, like… Avoid writing large paragraphs of copy with no spaces or breaks. Writing articles with headlines …

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Going LIVE on Social Media

Let’s talk about going LIVE on social media. It’s becoming increasingly popular to go live on Instagram and TikTok. Facebook has even made it a focus on their algorithm – accounts that go live find they get more engagement. The question has been asked… What’s better – going live or posting a video after the …

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Social Proof: What is it and why is it important for business’ online marketing strategy?

Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us …

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Email Marketing. Soap Opera Sequence, social media marketing, digital marketing, marketing agency, online marketing, brand marketing, digital marketing, #AIMSocial, AIM Social Media Marketing, aimsmmarketing.com

[Soap Opera Sequence] Telling A Story And Converting Leads Using Email Marketing.

Isn’t email marketing dead? We get asked this ALL. THE. TIME. Our answer is always the same… Absolutely not. What is dead is the same old, boring email newsletters that companies push out once a month… you know the ones that provide no value. It’s all about what they did during the month with some …

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Webinars, Webinar, Marketing Strategy, 2019, social media marketing, digital marketing, marketing agency, online marketing, brand marketing, digital marketing, #AIMSocial, AIM Social Media Marketing, aimsmmarketing.com

10 Reasons Webinars Need To Be Part Of Your Marketing Strategy

Webinars are an important part of your sales funnel; not just for marketing companies but for every business. Here are ten reasons why you should be adding webinars into your marketing strategy. 1. You can provide incredible value. This is the main reason that most businesses start doing webinars. Webinars can bring together your target …

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