We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? We’ve talked a ton about the dangers of […]
Case Study #12 | Unfinished Black Friday Tweet From McDonald’s Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? We’ve talked a ton about the dangers of
Case Study #12 | Unfinished Black Friday Tweet From McDonald's Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are billions of hashtags out there –
Case Study #11 | Celeb Boutique's Misused Hashtag Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? There are billions of hashtags out there –
Case Study #11 | Celeb Boutique’s Misused Hashtag Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Toyota started a campaign during the Super Bowl in
Case Study #10 | Toyota's #CamryEffect Twitter Spam Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Toyota started a campaign during the Super Bowl in
Case Study #10 | Toyota’s #CamryEffect Twitter Spam Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re like us, you have probably written your
Case Study #9 | Southwest Airlines Social Media Automation Trouble Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re like us, you have probably written your
Case Study #9 | Southwest Airlines Social Media Automation Trouble Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re a business owner, you know that your
Case Study #8 | VP of Ketchum Bashes Town of Fedex Headquarters Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If you’re a business owner, you know that your
Case Study #8 | VP of Ketchum Bashes Town of Fedex Headquarters Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If your hashtag on Twitter is rising in
Case Study #7 | Habitat Hijacks Hashtags Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If your hashtag on Twitter is rising in
Case Study #7 | Habitat Hijacks Hashtags Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? CVS wanted to protect their customer’s privacy –
Case Study #6 | The Private Account of CVS Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? CVS wanted to protect their customer’s privacy –
Case Study #6 | The Private Account of CVS Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to
Case Study #5 | The Twitter Fail of Netflix's Qwikster Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to
Case Study #5 | The Twitter Fail of Netflix’s Qwikster Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Music band, Sons of Maxwell flew via United Airlines
Case Study #4 | Sons of Maxwell Get's Revenge on United Airlines Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Music band, Sons of Maxwell flew via United Airlines
Case Study #4 | Sons of Maxwell Get’s Revenge on United Airlines Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Tweeting about trending topics can be a great idea…
Case Study #3 | KitchenAid's Tasteless Joke Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Tweeting about trending topics can be a great idea…
Case Study #3 | KitchenAid’s Tasteless Joke Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? On Friday, July 20th, 2012, the National Rifle
Case Study #2 | National Rifle Association's Misfire Read More »