We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? If your hashtag on Twitter is rising in […]
Case Study #7 | Habitat Hijacks Hashtags Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? CVS wanted to protect their customer’s privacy –
Case Study #6 | The Private Account of CVS Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? CVS wanted to protect their customer’s privacy –
Case Study #6 | The Private Account of CVS Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to
Case Study #5 | The Twitter Fail of Netflix's Qwikster Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? When Netflix attempted to launch Qwikster, a service to
Case Study #5 | The Twitter Fail of Netflix’s Qwikster Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Tweeting about trending topics can be a great idea…
Case Study #3 | KitchenAid’s Tasteless Joke Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Tweeting about trending topics can be a great idea…
Case Study #3 | KitchenAid's Tasteless Joke Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? On Friday, July 20th, 2012, the National Rifle
Case Study #2 | National Rifle Association's Misfire Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? On Friday, July 20th, 2012, the National Rifle
Case Study #2 | National Rifle Association’s Misfire Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Chrysler makes beautiful commercials. They’ve created a brand
Case Study #1 | Chrysler's F-Bomb Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Chrysler makes beautiful commercials. They’ve created a brand
Case Study #1 | Chrysler’s F-Bomb Read More »
Have you ever wondered about how many of your followers actually see your posts? This is called your reach; it can be as low as 2% of people. Terrifying… isn’t it? You put a lot of effort into the things that you post; so obviously you want people to see it. We’ve put together a
How to Understand Your Reach on Social Media Read More »
Are you looking for information on how to track and maximize your Twitter Reach? You’ve come to the right place! Read on! Twitter has said that marketers can reach about 30% of followers in a week with posting regularly. This is without buying Twitter ads. It is found that brands that have the highest organic
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Does the perfect social media post exist? Sure it does! But it doesn’t happen very often. Everything would have to be completely precise. Meaning the post would have to post at a perfect time of day to get the most views, the tone would be perfect, and it would captivate your viewers to the point
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What’s better for a small business – Facebook or Twitter? There’s no one size fits all answer to this question. Notice: JavaScript is required for this content.
What’s better for a small business – Facebook or Twitter? Read More »
Social Media is a powerful tool for marketing a brand or business… The same goes for promoting live events. But the promoting doesn’t have to end once the event begins. Here are six ways to use social media at your live events. #Hashtag Content. Choose a unique hashtag for your event, promote it and encourage
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One of the questions we are asked so often is “What is a Hashtag?” followed up with a “Why should I be using them?”. Today we want to answer your questions on hashtags in hopes to clear some of this up! What is a hashtag? A hashtag is a word or phrase that starts with
The What, How and Why of Hashtags! Read More »