Don’t let the holiday rush ruin your Christmas. Entrepreneurs try to get everything wrapped up while trying to beat the time for the holidays – juggling between work and personal errands. We all know everyone is busy preparing for the holidays but instead of spending most of your time doing numerous tasks alone get your […]
WHY HIRE A VIRTUAL ASSISTANT DURING THE HOLIDAYS? Read More »
Do you feel that some of your daily tasks take so much time that it keeps your focus away from the main aspects of your business? Do you feel you could use your time more efficiently and focus on scaling your business rather than time-consuming procedures? If you answered yes to any of these questions
How can a virtual assistant help you? Read More »
What is Pinterest? Pinterest is a visual search platform, where you can use it to discover inspiration for your hobbies, interests and business. Pinterest allows you to create a free account, which can be used for personal or a business account. How to use Pinterest to promote my business The first step is to create
HOW TO CREATE THE BEST VISUAL CONTENT IMAGES FOR PINTEREST 2020 Read More »
What is a content creation strategy? The content creation strategy is a part of an overall social media marketing plan to show your business knowledge and also shows who you are. It is a very important part of driving growth in your business. The strategy works on planning, creating, and delivering content which includes, writing,
TOP TIPS FOR AN EFFECTIVE CONTENT CREATION STRATEGY FOR YOUTUBE IN 2020 Read More »
Why is a business Facebook page important? If you have a Facebook business page or want to set one up for your business, it’s important to ensure you are creating consistently engaging content. This not only helps build brand awareness, but it also helps your followers to learn about what your business does and helps
5 TIPS FOR CREATING ENGAGING CONTENT FOR FACEBOOK Read More »
Why use tools for content creation? As business owners we know that content creation can be a very time-consuming task, that is why it’s important to use tools to help us to save time so that you can be spending it being more productive. Here are the top 5 tools to help get you there:
THE TOP 5 TOOLS EVERY INSTAGRAM CONTENT CREATOR NEEDS Read More »
Do you make graphics or videos for your social media content? Here are some things you should know… Video Length: Facebook videos should be anywhere from 1 minute to 5 minutes. Shorter performs better and gets more engagement because consumers like snappy videos. Too much longer and you will lose their attention. YouTube videos that
What You Should Know Before Creating Video & Graphic Content Read More »
What makes good written content? There are so many opinions on this… which makes sense. The best content isn’t just one thing. And what works for one industry or target audience, doesn’t work for another. There are common suggestions, like… Avoid writing large paragraphs of copy with no spaces or breaks. Writing articles with headlines
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There are a few common mistakes that people make with their social media accounts. Here’s what you need to know. Contests Facebook and Instagram have specific rules and guidelines you have to follow when you run contests. You can read the entire list of rules here. One of the common mistakes we see is that
Common Mistakes On Social Media Read More »
One of the biggest mistakes I’ve watched business make is heading into social media marketing without a strategy. They think that if they throw up a bit of content, they’re going to see massive results. The problem is, a lot of times they haven’t determined what their goals are, so they have no way of
THE IMPORTANCE OF STRATEGY Read More »
When it comes to content creation, one of the most common questions is “how often do I need to post?” The answer is different for every industry and audience – but here’s what you need to know. How often should you post? What it comes down to is consistency. If you can post every single
How Often Should I Post On Social Media? Read More »
Here are some terminologies that you’ll need to know and the average benchmarks! Conversion Rate: A conversion rate is the percentage of website visitors that complete a desired goal (or conversion) out of the total number of visitors. A high conversion rate means that people want what you’re offering and they’re able to get it
Facebook Ads Vocabulary & Benchmarks Read More »
Retargeting is when you show ads to someone who’s already shown interest in your product, service, or business. You can retarget people who have viewed your website, added something to their cart, or even clicked on a previous ad. All these possibilities are capable when you have a Facebook pixel. Pixels A Facebook Pixel is
Facebook ads – Retargeting & pixel strategy Read More »
A “Custom Audience” is a group of people that you can run ads directly. It can be narrowed down by targeting, location, and similar actions or behaviors. Custom Audiences are a great way to maximize your ads and run retargeting ads to interested parties. To create an audience: Log into your business manager at business.facebook.com.
Facebook Advertising: Custom and Lookalike Audiences Read More »
Although organic social media is great, if you’re looking to increase your success on social media – then it’s time to embrace running ads. By running ads, you’re able to target specific audiences, reach a wider range of people, and see a clear ROI. You can see exactly how much you’ve spent and how much
The Basics of Running Facebook Ads Read More »
Let’s talk about going LIVE on social media. It’s becoming increasingly popular to go live on Instagram and TikTok. Facebook has even made it a focus on their algorithm – accounts that go live find they get more engagement. The question has been asked… What’s better – going live or posting a video after the
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Robert Caildini shares in his book, Influence: The Psychology of Persuasion, that social proof is when “we view a behavior as more correct in a given situation to the degree that we see others performing it.” So when we’re faced with a situation where we’re unsure what to do, we assume the people around us
We talk a lot about leading with value and posting high-value content… But what does that really mean? What makes high-value content? High-value content is content that gives your audience a major takeaway. It’s not pointless material – but has substance. This is really easy to do for some service-based industries or brands based around
High-Value Content: What it is and how to create it! Read More »
The Importance Of Being Consistent. Have you ever looked at a Facebook page for a company and noticed that they haven’t posted in a few days? Weeks? And maybe even months? What does this say about that business? Or maybe the business posts regularly but their content is sporadic and you can’t really tell what the brand
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Having a large email list is great, out if no one is opening your emails, what’s the point? If they aren’t clicking the links or responding to your emails, then is it really worth it? Did you know that the average open rate is 18% and the average click-thru rate is 8%? WOW. There are
How To Increase Open Rates and Response Rates Read More »
Last week we talked about email sequences and email nurturing… Let’s talk about some best practices when it comes to email marketing. Personalize the email greeting Start every email off with your reader’s first name. This sets a personal tone for the email and although most people know that your email goes out to a
Best Practices For Email Marketing Read More »