It’s certainly no secret how useful video content can be when it comes to reaching out to and engaging with an audience, and this is true for both long-form and short-form videos. Determining which is more beneficial to you will depend heavily on your objectives, your audience’s preferences and needs, the type of content you’re striving to make, and several other factors.
Comparing Benefits of Long-Form VS Short-Form Videos Read More »
Did you know podcasts can actually be used as a marketing tool? Using a podcast to promote your existing brand and/or products gives you a way to connect on a deeper level with your audience.
How To Utilize Podcasts In Your Marketing Read More »
With the rise of social media, consumers are now more wary about the brands they interact with and trust. Influencer marketing is a great way to build trust and credibility with your target audience.
Influencers And The Marketing World Read More »
We all have our reasons for not wanting to show our faces in TikTok. Maybe you are camera shy, don’t feel safe revealing your face, or maybe you want the focus to be on your content and not you.
What to Post on TikTok if You Don’t Want to Film Yourself Read More »
It goes without saying that social media is a huge part of our lives and has been for a long time – for both consumers and businesses alike. As such, platforms like Instagram, LinkedIn, and Facebook can easily serve as one of the most crucial aspects of your company’s overall IMC plan.
Incorporating Social Media In A Larger IMC Plan Read More »
know that different types of content can help you reach different goals on Instagram? The most effective social media involves first strategizing about what you want to accomplish before you actually start posting. Here are the best types of content to post on Instagram based on your goals.
5 Types of Content to Post on Instagram Based on Your Goals Read More »
From Instagram reels to Youtube shorts and Pinterest idea pins, there’s never been a better time to multiply the viral effects of a single short form video by repurposing it across multiple platforms.
How to Repurpose Short Form Videos Across Multiple Platforms Read More »
Are you looking to reuse your old social media content? If you’re not you should be! Reusing social media content from your own page is a great way to save you time. Not every post that you post get’s seen by your whole audience for so many reasons. The algorithm won’t always show every single
How to Reuse Content Read More »
Have you been thinking about writing a blog? Blogs are a great way to connect with your audience (and future clients), show off your expertise to possible clients, and also a great way to sprinkle your personality into your business.
How to Write a Blog Read More »
Are you feeling burned out? Are you ready to go on a vacation? It can be easy to get caught up in hustle culture and work a little too hard. When we post as often as we tend to as businesses or influencers on social media it can be easy to become over-worked and under-motivated.
Tips for a Social Media Vacation Read More »
Social media trends are always changing. Since there are so many platforms that people are using there are different trends on each one. These are some of the best ways to stay up to date on the latest social media trends across each platform.
How to stay up to date on social media trends Read More »
Being your own boss means having complete freedom with your time. This can be a good and a bad thing if you don’t know how to properly manage your time and keep yourself motivated to do the work that you need to do.
How to know if being a virtual assistant is right for you Read More »
As a social media manager you wear multiple hats, from communicating with customers, creating graphic posts for Instagram, editing videos, or writing captions. These are skills that are typically required when searching and attracting clients for your business.
7 Skills You Should Have To Be A Successful Social Media Manager In 2022 Read More »
Social media continues to grow tremendously each year with new platforms being created, more people joining the platforms and businesses who need the marketing. With so much growth over the past few years many tools are being created to help those who are in the social media industry. Here are our top 6 favorites for best social media tools that we used in 2021
The Best Social Media Tools Of 2021 Read More »
If you manage more than one website and they’re on different topics, you should create separate social media accounts for each. Why? Branding For each business, organization or brand, you should have a unique brand… right down to the colours you use, the voice use and the tone you portray. Your branding should be clear
You Should Have Separate Social Media Accounts For Each Business Read More »
I love this question… Are you looking for Brand Growth? There are so many variables – what brand is it? What social media are you looking at? What’s your goal for using social media? How do you define growth? Every situation is different, which is why we offer free 15-minute phone consultations. But let’s focus
What’s the best way to achieve brand growth through social media? Read More »
Everyone wants to have tons of Facebook likes… It looks awesome to have 10,000 people following you. But is it worth buying those Facebook likes? The answer is no. We get it… it’s tempting. Your competitor has more likes than you… and it’s so easy to buy those likes for a couple dollars and a
Is Buying Facebook Likes Beneficial? Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? On Friday, July 20th, 2012, the National Rifle
Case Study #2 | National Rifle Association’s Misfire Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? On Friday, July 20th, 2012, the National Rifle
Case Study #2 | National Rifle Association's Misfire Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Chrysler makes beautiful commercials. They’ve created a brand
Case Study #1 | Chrysler’s F-Bomb Read More »
We’ve spent hours reading stories of how social media was used out of context and caused brands a lot of pain, followers and money. The moral of the story – Anyone (brands big and small) can make a mistake. Let’s learn from their mistakes, shall we? Chrysler makes beautiful commercials. They’ve created a brand
Case Study #1 | Chrysler's F-Bomb Read More »