Email nurturing is a huge part of email marketing. One of the best ways of doing this is by emailing your audience regularly and consistently. Email nurturing is when your audience gets to know you and your brand over the course of time by emailing regularly. You stay top of mind by emailing regularly and […]
Email Sequences – How They Work and Why! Read More »
When you’re leading a team, you likely have expectations on how things are being done. If you hire a service provider, you likely have expectations of results or on how things are handled. And rightfully so! I think that’s human nature for the most part. I mean, you likely have expectations on how you should
Why Expectations Are INCREDIBLY Important For Your Social Media Efforts. Read More »
If you’ve heard online marketers talk about email marketing, chances are, you’ve heard them talk about lead magnets! Today I want to answer your questions around Lead Magnets to get you headed in the right direction. With that… Let’s dive in. What is a lead magnet? A lead magnet is something that is easily downloadable
Your Questions on “Lead Magnets” Answered. Read More »
Every year, people in the social media and tech world release their predictions for the next year. Here are my predictions for 2020: 1. TikTok TikTok is climbing in popularity. Not just with teenagers, but older generations are joining in on the fun. I think this is the next big platform for business owners and
2020 Social Media Predictions Read More »
One of the hardest parts of creating content is deciding WHAT to post… What content do you want to put out there? Obviously, it has to be content that attracts your target audience… But where do you even start for this? The first thing we do when we start working with a client is doing
What to post on social media (and how to attract people to it!) Read More »
Social Media changes ALL THE TIME. Every day there’s a new change, whether it’s a functional change where the dashboards look different or it’s more of a behind the scenes change, like algorithms and trends. Staying up to date on all the changes can seem difficult at times, and I have to admit… If you
HOW TO STAY UP TO DATE WITH SOCIAL MEDIA CHANGES AND TRENDS Read More »
This week I want to answer another commonly asked question… How do I get clients online? Where do I start? How do I do it without spending hundreds of dollars in ad spend? Before I jump in, I do want to say this… You must make an investment to get clients. That investment can be
How To Get Clients Online Read More »
I’ve been tracking my reach and the number is on a steady decline! HELP! How do I fix this??? This topic is one that comes up more and more often as people get deeper into their social media. It can be disheartening when you aren’t seeing the results you want and need. It can be
Seven Ways To Increase Reach On Social Media Read More »
You’re walking down the street when someone you’ve never met asks if you’d like to buy a t-shirt. You’ve never met the person before in your life. You don’t know who they are. No one has ever mentioned this person selling t-shirts here. So, you decline the offer and walk on by. Don’t get me
Decreasing Costs of Social Media Campaigns Read More »
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?”
The Social Media & Funnel Guide for Coaches Read More »
Have you been coaching for years but now that social media and online marketing has become increasingly popular, you’re at a loss to determine where to begin? How do you turn what used to be a word of mouth and networking system into an online sales funnel without coming across like you’re “salesy” or “pushy?”
The Social Media & Funnel Guide for Coaches Read More »
You’ve likely seen infographics online in the past. A lot of brands and businesses utilize them. But how do they do it? Why do they do it? How does using Infographics benefit you and your business? What are infographics? Infographics are visual images like charts or diagrams that are used to represent information or data.
How To Utilize Infographics Within Your Online Marketing Read More »
Ever notice how some accounts have that coveted blue check mark beside their names on Instagram? This article will explain what it means and how you can get one too! What does it mean to be verified on Instagram? Being verified on Instagram lets people know that your profile has been confirmed as an authentic
How to get Verified on Instagram Read More »
Have you thought about launching a Facebook group? Not sure where to start? We got you. Have you created a Facebook group with bright and shiny visions of thousands of members and a highly engaged audience just to be faced with……. Crickets? We got you too. There are so many benefits to having a Facebook
Facebook Groups 101: The Benefits, How To Grow Them & Best Practices! Read More »
Have you thought about launching a Facebook group? Not sure where to start? We got you. Have you created a Facebook group with bright and shiny visions of thousands of members and a highly engaged audience just to be faced with……. Crickets? We got you too. There are so many benefits to having a Facebook
Facebook Groups 101: The Benefits, How To Grow Them & Best Practices! Read More »
A study was done a few months after Instagram rolled out the stories feature to see if users were using them. The study showed that Instagram users actually spent MORE TIME watching the stories than they did actually scrolling through their feeds. So, if we know that users are spending the majority of their time
Instagram Stories: What are they and how can they help? Read More »
Isn’t email marketing dead? We get asked this ALL. THE. TIME. Our answer is always the same… Absolutely not. What is dead is the same old, boring email newsletters that companies push out once a month… you know the ones that provide no value. It’s all about what they did during the month with some
[Soap Opera Sequence] Telling A Story And Converting Leads Using Email Marketing. Read More »
Webinars are an important part of your sales funnel; not just for marketing companies but for every business. Here are ten reasons why you should be adding webinars into your marketing strategy. 1. You can provide incredible value. This is the main reason that most businesses start doing webinars. Webinars can bring together your target
10 Reasons Webinars Need To Be Part Of Your Marketing Strategy Read More »
Let’s talk shadowbanning… But first… Did you know some hashtags can be banned or blocked by Instagram? They vary from explicit hashtags that I won’t mention to innocent hashtags like “desk.” There are currently 114,000 banned Instagram hashtags. Here’s what you need to know… Some hashtags might be banned forever. Some hashtags might be banned
The What, How and Why of Instagram Shadowbanning Read More »
The video is everywhere these days – and for good reason. Humans are naturally drawn to photos or videos rather than text. It’s much easier to draw someone into what you’re trying to sell or tell an audience if you’re using a video or an eye-catching photo. This is called Pattern Interrupt. It’s what makes
13 Free or Inexpensive Apps and Websites for Video Creation Read More »
This past week I participated in a Facebook group challenge. It was a lot of fun and I learned quite a bit! It gave me some great ideas for what we can do for our AIM Social Community in the near future. I thought this would be the perfect time to discuss the benefits of having
Why should you have a Facebook Group for your Business? Read More »